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<rss version="2.0"><channel><title>Latest Content Development articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Thu, 28 Aug 2008 23:33:19 EST</pubDate><item><title>Dynamic Web Content: Giving Customers What They Want</title><link>http://www.junta42.com/content/Dynamic_Web_Content_Giving_Customers_What_They_Want</link><description><![CDATA[Static content just isn't enough for consumers anymore. This story overviews findings from a recent Aberdeen Group benchmark report shows that the firms enjoying Best-in-Class prominence are going beyond static Web content -- where information and images rarely change -- to continuous updates and dynamic content delivery. Seventy-four percent of Best-in-Class companies currently deliver non-static Web pages through combinations of the following: updating online content continuously, refreshing ...]]></description><guid>http://www.junta42.com/content/Dynamic_Web_Content_Giving_Customers_What_They_Want</guid><pubDate>Thu, 5 Jul 2007 15:13:35 EST</pubDate></item><item><title>Top Tips for Writing Online Content</title><link>http://www.junta42.com/content/Top_Tips_for_Writing_Online_Content</link><description><![CDATA[Nice overview here of things to consider to position your online content as valuable, relevant, and action-oriented for your customers and ]]></description><guid>http://www.junta42.com/content/Top_Tips_for_Writing_Online_Content</guid><pubDate>Thu, 5 Jul 2007 17:52:53 EST</pubDate></item><item><title> Bum Marketing Method - Original Content</title><link>http://www.junta42.com/content/Bum_Marketing_Method_Original_Content</link><description><![CDATA["...original content is what is needed to succeed online, whether you are submitting articles, or are pursuing bum marketing. It has to be original and has to be relevant. If it isn’t, then you are finished before you ]]></description><guid>http://www.junta42.com/content/Bum_Marketing_Method_Original_Content</guid><pubDate>Fri, 6 Jul 2007 19:09:04 EST</pubDate></item><item><title>The Three C’s of Marketing: Revisited - Content, Context, Community</title><link>http://www.junta42.com/content/The_Three_C_s_of_Marketing_Revisited_Content_Context_Community</link><description><![CDATA["In the first article, it was Content, Contact and Community. The difference is context, which is something that has come around more than once in my writing, analysis, and observation. In my opinion, context is quickly becoming the authority for many aspects of web marketing; as one example, it is changing the field of search engine optimization from rote tasks to truly understanding the site visitor and persuasively presenting the site to them, rather than simply targeting random high-volume ...]]></description><guid>http://www.junta42.com/content/The_Three_C_s_of_Marketing_Revisited_Content_Context_Community</guid><pubDate>Mon, 9 Jul 2007 12:12:22 EST</pubDate></item><item><title> Rules of Engagement: Creating Effective Content </title><link>http://www.junta42.com/content/Rules_of_Engagement_Creating_Effective_Content</link><description><![CDATA[" Whether you are building your site from the ground up, redesigning, or honing your site’s copy, your words are what inform each visitor and help them decide to convert - whether that means completing a sale, downloading a white paper, completing a contact form, or a newsletter ]]></description><guid>http://www.junta42.com/content/Rules_of_Engagement_Creating_Effective_Content</guid><pubDate>Mon, 9 Jul 2007 12:59:10 EST</pubDate></item><item><title>Why content is king of the new media world</title><link>http://www.junta42.com/content/Why_content_is_king_of_the_new_media_world</link><description><![CDATA[This article looks at how and why content plays such a significant role in any website project – in fact, in most instances more so than design. Article includes five important keys to succeeding in new ]]></description><guid>http://www.junta42.com/content/Why_content_is_king_of_the_new_media_world</guid><pubDate>Thu, 12 Jul 2007 18:41:37 EST</pubDate></item><item><title>Demystifying “Above the Fold” - Content and Ads</title><link>http://www.junta42.com/content/Demystifying_Above_the_Fold_Content_and_Ads</link><description><![CDATA[Really interesting take on the "above the fold" argument...or that content and ads are more effective if they reside in the area before someone has to scroll ]]></description><guid>http://www.junta42.com/content/Demystifying_Above_the_Fold_Content_and_Ads</guid><pubDate>Mon, 3 Mar 2008 01:27:54 EST</pubDate></item><item><title>Educate Customers Everywhere You Can</title><link>http://www.junta42.com/content/Educate_Customers_Everywhere_You_Can</link><description><![CDATA[The point is to think of all ways in which customers come in contact with you and leverage those opportunities to help educate and engage them. Most companies lose educational opportunities through many different touch points. Make sure that you aren't one of those companies by making a list of those touch points and deliver content marketing to them along the ]]></description><guid>http://www.junta42.com/content/Educate_Customers_Everywhere_You_Can</guid><pubDate>Mon, 3 Mar 2008 18:43:02 EST</pubDate></item><item><title>5 Killer Ways to Improve your Writing Right Now</title><link>http://www.junta42.com/content/5_Killer_Ways_to_Improve_your_Writing_Right_Now</link><description><![CDATA[One of the hallmarks of producing great content for your blog is writing it so it sounds natural, the way it would if we were chatting with each other over a coffee.

I know. I’m not the first person to say this, so the advice won’t sound all that fresh. But the fact is, writing this way enraptures your audience. You’ll have them begging to know what comes next.

And, after all, isn’t that the purpose of a sentence? To get people to read what comes next?

I’m a technical writer and editor ...]]></description><guid>http://www.junta42.com/content/5_Killer_Ways_to_Improve_your_Writing_Right_Now</guid><pubDate>Tue, 4 Mar 2008 01:30:33 EST</pubDate></item><item><title>A 20-Step Process For Finding Your 1,000 True Fans from Copyblogger</title><link>http://www.junta42.com/content/A_20_Step_Process_For_Finding_Your_1_000_True_Fans_from_Copyblogger</link><description><![CDATA[This is an excellent tutorial for anyone launching a product or even a content program.  A must ]]></description><guid>http://www.junta42.com/content/A_20_Step_Process_For_Finding_Your_1_000_True_Fans_from_Copyblogger</guid><pubDate>Thu, 6 Mar 2008 18:16:18 EST</pubDate></item><item><title>Quality Content writing for Search Engine Optimization Services</title><link>http://www.junta42.com/content/Quality_Content_writing_for_Search_Engine_Optimization_Services</link><description><![CDATA[Be it print, television or internet, some or the other form of content has always been a part of promotion and marketing. Content writing for search engine optimization services indicates writing text on the web in such a manner that they attract people’s attention and encourages them to click on the link provided in order to learn more about the ]]></description><guid>http://www.junta42.com/content/Quality_Content_writing_for_Search_Engine_Optimization_Services</guid><pubDate>Fri, 11 Apr 2008 16:05:13 EST</pubDate></item><item><title>Holding a Custom Event vs. Exhibiting at a Trade Show</title><link>http://www.junta42.com/content/Holding_a_Custom_Event_vs_Exhibiting_at_a_Trade_Show</link><description><![CDATA[In-person events are extremely important, especially in an economic downturn. There is nothing like talking on-on-one with your customers and prospects. They require significant investment, but can also show a solid ROI depending on the overall strategy. More and more, companies are spreading their wings and producing their own events. Here are some keys to ]]></description><guid>http://www.junta42.com/content/Holding_a_Custom_Event_vs_Exhibiting_at_a_Trade_Show</guid><pubDate>Thu, 24 Apr 2008 14:55:40 EST</pubDate></item><item><title>Anatomy of an Agency Website</title><link>http://www.junta42.com/content/Anatomy_of_an_Agency_Website</link><description><![CDATA[An excellent analysis of how to successfully deliver an agency, or marketing communications firm, website. Good reading for anyone looking into launching a new website, as the post focuses on the website as a communication tool, the design and style and the voice and tone of the ]]></description><guid>http://www.junta42.com/content/Anatomy_of_an_Agency_Website</guid><pubDate>Mon, 5 Nov 2007 15:07:53 EST</pubDate></item><item><title>Why Small Businesses Have a Marketing Advantage Over Large Businesses</title><link>http://www.junta42.com/content/Why_Small_Businesses_Have_a_Marketing_Advantage_Over_Large_Businesses</link><description><![CDATA[The changes in technology have enabled small businesses to market their products and services as well as, or better, than a large, well-funded business. The only caveat? Small businesses must understand the power of the internet, and give their foremost attention to their website and online ]]></description><guid>http://www.junta42.com/content/Why_Small_Businesses_Have_a_Marketing_Advantage_Over_Large_Businesses</guid><pubDate>Wed, 9 Jan 2008 18:32:49 EST</pubDate></item><item><title>Example of Author Guidelines - Editorial and Content Standards - Guidelines</title><link>http://www.junta42.com/content/Example_of_Author_Guidelines_Editorial_and_Content_Standards_Guidelines</link><description><![CDATA[This is a link to the Harvard Business Review contact page where they lay out the questions they want authors to ask themselves before submitting an article.  This is an important example of how a business needs to look at creating their own content standards, depending on the overall objective of the content ]]></description><guid>http://www.junta42.com/content/Example_of_Author_Guidelines_Editorial_and_Content_Standards_Guidelines</guid><pubDate>Tue, 15 Jan 2008 15:40:37 EST</pubDate></item><item><title>The Union of CRM and Content Management</title><link>http://www.junta42.com/content/The_Union_of_CRM_and_Content_Management</link><description><![CDATA[ Inefficient processes such as paper-based documentation, ineffective collaboration and manual workflows, make the timely delivery of both targeted marketing programs and collateral difficult for sales and marketing organizations. Contract negotiation and approval is also fraught with inefficiency as important documents are routed by email, often falling through the cracks and delaying the closure of key deals. In today's fast-paced global business world, the expression "time is money" has ...]]></description><guid>http://www.junta42.com/content/The_Union_of_CRM_and_Content_Management</guid><pubDate>Tue, 19 Feb 2008 16:30:44 EST</pubDate></item><item><title>The Digital Commons - Left Unregulated, Are We Destined for Tragedy?</title><link>http://www.junta42.com/content/The_Digital_Commons_Left_Unregulated_Are_We_Destined_for_Tragedy</link><description><![CDATA[This is a very long article on the idea of content regulation and how it pertains to the internet.  Well worth the time.  Includes a wide spectrum of thoughts about how content will be used and legislated in the ]]></description><guid>http://www.junta42.com/content/The_Digital_Commons_Left_Unregulated_Are_We_Destined_for_Tragedy</guid><pubDate>Tue, 26 Feb 2008 15:56:08 EST</pubDate></item><item><title>Understanding an audience and creating great content</title><link>http://www.junta42.com/content/Understanding_an_audience_and_creating_great_content</link><description><![CDATA[Could hiring a journalist be the key to your marketing future.  David Meerman Scott ]]></description><guid>http://www.junta42.com/content/Understanding_an_audience_and_creating_great_content</guid><pubDate>Fri, 29 Feb 2008 13:54:55 EST</pubDate></item><item><title>How to Write Remarkably Creative Content</title><link>http://www.junta42.com/content/How_to_Write_Remarkably_Creative_Content</link><description><![CDATA[We all know that content needs to be valuable and useful to the reader. This blog post by Brian Clark alleges that creativity is key when it comes to developing copy and content that ]]></description><guid>http://www.junta42.com/content/How_to_Write_Remarkably_Creative_Content</guid><pubDate>Mon, 10 Sep 2007 14:10:23 EST</pubDate></item><item><title>Telling People a Story They Want to Hear</title><link>http://www.junta42.com/content/Telling_People_a_Story_They_Want_to_Hear</link><description><![CDATA[We want stories that help us make decisions without an actual full analysis of all relevant data. It’s the only way we can function psychologically in the extraordinarily complex information environment we call everyday life. Good marketers tell (and live) authentically true stories about what they sell so people can essentially lie to themselves in order to buy it. It all boils down to that. This article goes into detail around that ]]></description><guid>http://www.junta42.com/content/Telling_People_a_Story_They_Want_to_Hear</guid><pubDate>Mon, 10 Sep 2007 14:29:35 EST</pubDate></item><item><title>Content Is a Science, Not an Art</title><link>http://www.junta42.com/content/Content_Is_a_Science_Not_an_Art</link><description><![CDATA[Excellent article on how writing and writers get little respect from senior managers due to problems that writing can't be measured. This article contends that writing can be measured, and it is important that content developers, who know this, begin to employ that skill ]]></description><guid>http://www.junta42.com/content/Content_Is_a_Science_Not_an_Art</guid><pubDate>Tue, 18 Sep 2007 19:35:52 EST</pubDate></item><item><title>Case Studies as a Cornerstone to Solutions Marketing</title><link>http://www.junta42.com/content/Case_Studies_as_a_Cornerstone_to_Solutions_Marketing</link><description><![CDATA[A solid "basic" article on how to create a case study using best practices.  Includes headline and body content development, and lays out a step-by-step process to creating a winning case ]]></description><guid>http://www.junta42.com/content/Case_Studies_as_a_Cornerstone_to_Solutions_Marketing</guid><pubDate>Thu, 27 Sep 2007 16:41:14 EST</pubDate></item><item><title>10 Tips for Writing User-Friendly Content</title><link>http://www.junta42.com/content/10_Tips_for_Writing_User_Friendly_Content</link><description><![CDATA[Quick and dirty read, which includes some great advice that are musts for your website, including active words, grammar issues, voice, content focus and ]]></description><guid>http://www.junta42.com/content/10_Tips_for_Writing_User_Friendly_Content</guid><pubDate>Wed, 17 Oct 2007 02:23:49 EST</pubDate></item><item><title>8 Methods Of Adding More Content To Your Site</title><link>http://www.junta42.com/content/8_Methods_Of_Adding_More_Content_To_Your_Site</link><description><![CDATA[Eight very distinct actions you can take to add content to your site. Some suggestions include adding a news section, an article directory, a forum, a blog, an FAQ and a ]]></description><guid>http://www.junta42.com/content/8_Methods_Of_Adding_More_Content_To_Your_Site</guid><pubDate>Mon, 5 Nov 2007 03:19:56 EST</pubDate></item><item><title>Marketing 2.0: "The Less We Sell, The More People Want Us"</title><link>http://www.junta42.com/content/Marketing_2_0_The_Less_We_Sell_The_More_People_Want_Us</link><description><![CDATA[Overview of a podcast between Eric Vidal, advertising and new media leader at WebEx, and Chris Peterson, president and CEO of Chautauqua about Marketing 2.0. Excellent couple of examples on how advertising programs improved with the use of ]]></description><guid>http://www.junta42.com/content/Marketing_2_0_The_Less_We_Sell_The_More_People_Want_Us</guid><pubDate>Fri, 13 Jul 2007 15:49:20 EST</pubDate></item><item><title>Start Up Marketing: Content Development</title><link>http://www.junta42.com/content/Start_Up_Marketing_Content_Development</link><description><![CDATA[A nice "how to" on what you should focus on regarding your content marketing development.  The key to this piece is that creating valuable content for your target audience is just as important as the products or services you ]]></description><guid>http://www.junta42.com/content/Start_Up_Marketing_Content_Development</guid><pubDate>Mon, 6 Aug 2007 17:02:21 EST</pubDate></item><item><title>Keeping Content Strategy on Target</title><link>http://www.junta42.com/content/Keeping_Content_Strategy_on_Target</link><description><![CDATA[A solid article on how consumer behavior is changing corporate content distribution. Contains some interesting stats on search engine behavior, as well as follow-up preferences to registrations and ]]></description><guid>http://www.junta42.com/content/Keeping_Content_Strategy_on_Target</guid><pubDate>Tue, 7 Aug 2007 15:40:15 EST</pubDate></item><item><title>Does Web 2.0 Make Copy and Content Less Important?</title><link>http://www.junta42.com/content/Does_Web_2_0_Make_Copy_and_Content_Less_Important</link><description><![CDATA[MarketingProfs article about the role of the web writer in the age of Web 2.0. Is the online editor still needed?  This article states that it is, and that the job has become even more challenging. Relates well to the challenges faced when looking at corporate custom publishing and media web ]]></description><guid>http://www.junta42.com/content/Does_Web_2_0_Make_Copy_and_Content_Less_Important</guid><pubDate>Wed, 15 Aug 2007 12:05:11 EST</pubDate></item><item><title>How custom publications can avoid black eyes</title><link>http://www.junta42.com/content/How_custom_publications_can_avoid_black_eyes</link><description><![CDATA[If even one fact in a custom publication is wrong, it could doom the credibility of the entire publication.  This short blog post offers some best practices for fact checking to ensure short- and long-term editorial credibility for your custom publishing ]]></description><guid>http://www.junta42.com/content/How_custom_publications_can_avoid_black_eyes</guid><pubDate>Mon, 27 Aug 2007 02:07:11 EST</pubDate></item><item><title>Van Gogh on Creating Magical Web Content</title><link>http://www.junta42.com/content/Van_Gogh_on_Creating_Magical_Web_Content</link><description><![CDATA[Key point of this article is that your words and your images must be integrated and working together in order to persuade the buyer toward a behavior. So many times we focus on the content, and forget that proper imagery is key to getting them to read or watch ]]></description><guid>http://www.junta42.com/content/Van_Gogh_on_Creating_Magical_Web_Content</guid><pubDate>Wed, 5 Sep 2007 13:20:23 EST</pubDate></item><item><title>How To Plan Your New Site Before You Decide Which CMS To Use</title><link>http://www.junta42.com/content/How_To_Plan_Your_New_Site_Before_You_Decide_Which_CMS_To_Use</link><description><![CDATA[Eight steps you should take as you create a new site.  The author states that no matter what content management system you decide to use, these steps in the planning process may help to determine which CMS will meet your needs.  Steps include tips on blogs, keyword research, design templates and the focus of the ]]></description><guid>http://www.junta42.com/content/How_To_Plan_Your_New_Site_Before_You_Decide_Which_CMS_To_Use</guid><pubDate>Thu, 24 Apr 2008 18:42:04 EST</pubDate></item><item><title>The "New" Content Marketing Genius: Albert Einstein</title><link>http://www.junta42.com/content/The_New_Content_Marketing_Genius_Albert_Einstein</link><description><![CDATA["Not everything that can be counted counts, and not everything that counts can be counted."  

This saying might not be as memorable as some pithy lines from Shakespeare, Ben Franklin, or the Bible. Still, they're good words of wisdom, seemingly passed around for years, and they always strike a receptive chord in the business world.

In this post, Max Kalehoff highlights 10 quotes from Albert Einstein, the German-born theoretical physicist who is better known for E = MC squared.

While ...]]></description><guid>http://www.junta42.com/content/The_New_Content_Marketing_Genius_Albert_Einstein</guid><pubDate>Tue, 29 Jan 2008 14:45:00 EST</pubDate></item><item><title>Use the B.E.S.T. Approach to Succeed with Content Marketing</title><link>http://www.junta42.com/content/Use_the_B_E_S_T_Approach_to_Succeed_with_Content_Marketing</link><description><![CDATA[Web 2.0 guru, Stephanie Diamond, is all about teaching you to make it easy for your customers to buy from you. She recently gave the eBook, Get Content. Get Customers. a mention. She reinforced the importance of content--and highlighted the B.E.S.T. formula that Joe Pulizzi and Newt Barrett developed to make it easier to create content that resonates with ]]></description><guid>http://www.junta42.com/content/Use_the_B_E_S_T_Approach_to_Succeed_with_Content_Marketing</guid><pubDate>Sat, 13 Oct 2007 18:46:27 EST</pubDate></item><item><title>5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad</title><link>http://www.junta42.com/content/5_Marketing_Lessons_to_Learn_from_Hank_the_Clydesdale_Super_Bowl_Ad</link><description><![CDATA[You don’t necessarily need a big budget to tell a great story that your customers will remember. What is it about Hank the Clydesdale and all of the preceding Clydesdale commercials that put them at the top of the pack?  And, what lessons can you apply to your own marketing, whatever the size of your ]]></description><guid>http://www.junta42.com/content/5_Marketing_Lessons_to_Learn_from_Hank_the_Clydesdale_Super_Bowl_Ad</guid><pubDate>Mon, 4 Feb 2008 16:00:31 EST</pubDate></item><item><title>Marketing Content for the Problem-Solution Journey</title><link>http://www.junta42.com/content/Marketing_Content_for_the_Problem_Solution_Journey</link><description><![CDATA[For B2B marketers, getting in at the early stages of their thinking and consideration is critical. Which is why thought leadership is important for companies with complex sales as they realize that trust and relationships are the core foundation for consideration, let alone purchase decisions.

It's also the reason that product-centered messaging doesn't produce the response rates it used to. Problems are coming faster, bearing more ramifications and requiring people to accept change at ...]]></description><guid>http://www.junta42.com/content/Marketing_Content_for_the_Problem_Solution_Journey</guid><pubDate>Fri, 28 Dec 2007 16:24:19 EST</pubDate></item><item><title>What's Your Sales Content Strategy for 2008?</title><link>http://www.junta42.com/content/What_s_Your_Sales_Content_Strategy_for_2008</link><description><![CDATA[Whenever there's talk about "content strategy," it's usually from a marketing angle. However, until the mega-breach between marketing and sales gets a bridge, salespeople mine for leads, develop sales collateral and initiate conversations on their own. Quite often without any input or assistance from marketing.

Find out what a sales content strategy can do to improve your sales results, the importance of sales' insights and which questions to ask to define your ]]></description><guid>http://www.junta42.com/content/What_s_Your_Sales_Content_Strategy_for_2008</guid><pubDate>Sat, 29 Dec 2007 15:18:18 EST</pubDate></item><item><title>Is Trigger Content in Your Strategy?</title><link>http://www.junta42.com/content/Is_Trigger_Content_in_Your_Strategy</link><description><![CDATA[Most B2B companies have piles of content about their products and how great their company is, but how many of you have content designed around Triggering Events that impact your prospective customers?

You may be running a terrific nurturing campaign where you've been measuring good response and noted an increase in momentum. Life looks good, right? Then it suddenly stalls. This doesn't necessarily mean your prospects and customers have lost interest, but it may very well indicate a priority ...]]></description><guid>http://www.junta42.com/content/Is_Trigger_Content_in_Your_Strategy</guid><pubDate>Fri, 25 Jan 2008 16:28:41 EST</pubDate></item><item><title>Buyers Don't Distinguish Sales from Marketing</title><link>http://www.junta42.com/content/Buyers_Dont_Distinguish_Sales_from_Marketing</link><description><![CDATA[I was listening to a webcast today, by Richard Vancil from IDC. He had a lot of interesting things to say, but a couple of things really bring home the connection that could exist between marketing and sales, and some reasons why it doesn't. Many of which have to do with ]]></description><guid>http://www.junta42.com/content/Buyers_Dont_Distinguish_Sales_from_Marketing</guid><pubDate>Mon, 31 Mar 2008 22:55:26 EST</pubDate></item><item><title>New eBook: Why Marketing Stories Have Catch</title><link>http://www.junta42.com/content/New_eBook_Why_Marketing_Stories_Have_Catch</link><description><![CDATA[Marketing stories present ideas, expertise and educational concepts in within a contextual format that is immediately engaging and easy for your buyers to embrace.

By weaving Catch Factors into stories, you can ramp your buyer engagement to trust level, consistently transitioning qualified leads to sales-ready opportunities. 

This new eBook, the second in the Catch Factor series, explores the concept of "story" as a tool to increase marketing effectiveness. It discusses what a story is, ...]]></description><guid>http://www.junta42.com/content/New_eBook_Why_Marketing_Stories_Have_Catch</guid><pubDate>Mon, 5 May 2008 16:46:17 EST</pubDate></item><item><title>Are your words the ones your customers use?</title><link>http://www.junta42.com/content/Are_your_words_the_ones_your_customers_use</link><description><![CDATA[Have you ever listened to the way people talk? No, I mean really listened. Is what they're saying what you're hearing, or do you translate their words into ones you're comfortable with?

Word choices are telling. They can tell you things like:

    * degree of emotion in the speaker
    * level of understanding of the topic
    * how much investment they have in the outcome
    * whether or not they're interested

And the list could go on ...

Marketing communications (at least in ...]]></description><guid>http://www.junta42.com/content/Are_your_words_the_ones_your_customers_use</guid><pubDate>Thu, 29 May 2008 14:52:23 EST</pubDate></item></channel></rss>
