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<rss version="2.0"><channel><title>Latest Consumer Case Studies articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Tue, 7 Oct 2008 08:55:43 EST</pubDate><item><title>Home Made Simple - P&amp;G Sponsored Web Portal</title><link>http://www.junta42.com/content/Home_Made_Simple_-_PG_Sponsored_Web_Portal</link><description><![CDATA[Home Made Simple is Procter & Gamble's content marketing web portal dedicated to solutions for the home. They offer ongoing original content and a monthly ]]></description><guid>http://www.junta42.com/content/Home_Made_Simple_-_PG_Sponsored_Web_Portal</guid><pubDate>Sun, 1 Jul 2007 05:30:56 EST</pubDate></item><item><title>Does Cisco's Content Microsite Miss the Mark?</title><link>http://www.junta42.com/content/Does_Ciscos_Content_Microsite_Miss_the_Mark</link><description><![CDATA[A Junta42 blog overview on Cisco's content marketing site around the human network concept.  Includes both pro's and con's for the ]]></description><guid>http://www.junta42.com/content/Does_Ciscos_Content_Microsite_Miss_the_Mark</guid><pubDate>Sun, 1 Jul 2007 23:56:30 EST</pubDate></item><item><title>American Express's Entertainment Access Spotlight</title><link>http://www.junta42.com/content/American_Express_s_Entertainment_Access_Spotlight</link><description><![CDATA[AMEX's content aggregation site shows how corporations are reaching consumers in new ways outside of traditional advertising. Site reads that "Entertainment Access Spotlight (SM) is a beta site created by American Express ® and partners featuring the best in weekly entertainment in New York, San Francisco, and Chicago. All of the content on this site is developed independent of American ]]></description><guid>http://www.junta42.com/content/American_Express_s_Entertainment_Access_Spotlight</guid><pubDate>Thu, 5 Jul 2007 15:20:13 EST</pubDate></item><item><title>Philips Simplicity Concierge</title><link>http://www.junta42.com/content/Philips_Simplicity_Concierge</link><description><![CDATA[Not the long-form content marketing we promote, but a great example of how a corporation is using aggregated content to bring something new to customers and prospects. ]]></description><guid>http://www.junta42.com/content/Philips_Simplicity_Concierge</guid><pubDate>Thu, 5 Jul 2007 15:23:55 EST</pubDate></item><item><title>Chevy Nation by Chevrolet</title><link>http://www.junta42.com/content/Chevy_Nation_by_Chevrolet</link><description><![CDATA[Interactive web 2.0 content marketing site from Chevrolet created by Campbell-Ewald. Easy to navigate customer-experience site that uses the latest web design to engage the user. Includes content and ]]></description><guid>http://www.junta42.com/content/Chevy_Nation_by_Chevrolet</guid><pubDate>Sat, 7 Jul 2007 00:18:59 EST</pubDate></item><item><title>GE's Imagination Theatre</title><link>http://www.junta42.com/content/GE_s_Imagination_Theatre</link><description><![CDATA[A collection of short movies, integrated with GE marketing messages, that revolve around the power of the human ]]></description><guid>http://www.junta42.com/content/GE_s_Imagination_Theatre</guid><pubDate>Sat, 7 Jul 2007 00:53:48 EST</pubDate></item><item><title>The New Advertising Outlet: Your Life - Nike Case Study</title><link>http://www.junta42.com/content/The_New_Advertising_Outlet_Your_Life_Nike_Case_Study</link><description><![CDATA[NY Times article that discusses the future of Nike's role in advertising. No longer will Nike create advertising that interrupts, but will provide awareness toward Nike's services such as  valuable training tips and advice (online content marketing services), online communities, and in-person ]]></description><guid>http://www.junta42.com/content/The_New_Advertising_Outlet_Your_Life_Nike_Case_Study</guid><pubDate>Mon, 29 Oct 2007 15:18:28 EST</pubDate></item><item><title>Webkinz - When Content Marketing Goes Good (and Bad)</title><link>http://www.junta42.com/content/Webkinz_When_Content_Marketing_Goes_Good_and_Bad</link><description><![CDATA[The Webkinz site may be one of the greatest examples of a successful content marketing website in the world.  If Webkinz doesn't realize that their website actually IS content marketing, it may destroy their ]]></description><guid>http://www.junta42.com/content/Webkinz_When_Content_Marketing_Goes_Good_and_Bad</guid><pubDate>Wed, 2 Jan 2008 14:59:07 EST</pubDate></item><item><title>Fisher Investments: Writing the Book on How to Drive a Business with Content</title><link>http://www.junta42.com/content/Fisher_Investments_Writing_the_Book_on_How_to_Drive_a_Business_with_Content</link><description><![CDATA[It's pretty easy to see how Fisher has created one of the best brands in the affluent investing market. They have created an integrated content marketing strategy (white papers, reports, microsite, book, website, article marketing, leveraging traditional media and more) that is unrivaled in their industry. The great news is that any company can adopt these initiatives for themselves. ]]></description><guid>http://www.junta42.com/content/Fisher_Investments_Writing_the_Book_on_How_to_Drive_a_Business_with_Content</guid><pubDate>Mon, 28 Jan 2008 03:29:06 EST</pubDate></item><item><title>Beinggirl.com - Portal from Tampax/Procter &amp; Gamble</title><link>http://www.junta42.com/content/Beinggirl_com_Portal_from_Tampax_Procter_Gamble</link><description><![CDATA[Forrester found that Procter & Gamble's BeingGirl.com, an online community for adolescent girls, is four times as effective as a similarly priced marketing program in traditional ]]></description><guid>http://www.junta42.com/content/Beinggirl_com_Portal_from_Tampax_Procter_Gamble</guid><pubDate>Thu, 7 Feb 2008 15:44:43 EST</pubDate></item><item><title>Wells Fargo's Stagecoach Island Virtual World and Online Community</title><link>http://www.junta42.com/content/Wells_Fargos_Stagecoach_Island_Virtual_World_and_Online_Community</link><description><![CDATA[Stagecoach Island is an online virtual world created by Wells Fargo. You can explore the island and its hidden secrets, connect with friends and make new ones, and at the same time learn smart money management.

You can earn virtual money by visiting the Learning Lounge — a virtual Wells Fargo ATM — and answering questions about money management. Money in your savings account earns 5% daily interest when you are logged in and 3% when you are logged off. Shopping, building (coming soon) and ...]]></description><guid>http://www.junta42.com/content/Wells_Fargos_Stagecoach_Island_Virtual_World_and_Online_Community</guid><pubDate>Fri, 15 Feb 2008 15:23:00 EST</pubDate></item><item><title>How Custom Print Magazines Drive Behavior - LEGO Magazine</title><link>http://www.junta42.com/content/How_Custom_Print_Magazines_Drive_Behavior_LEGO_Magazine</link><description><![CDATA[How LEGO magazine drives behavior and is integrated with multiple online initiatives including user-generated content and social ]]></description><guid>http://www.junta42.com/content/How_Custom_Print_Magazines_Drive_Behavior_LEGO_Magazine</guid><pubDate>Mon, 2 Jun 2008 11:10:56 EST</pubDate></item><item><title>Intuit's Jump Up for Small Businesses</title><link>http://www.junta42.com/content/Intuit_s_Jump_Up_for_Small_Businesses</link><description><![CDATA[Intuit's content web portal targeting small business owners and entrepreneurs. Assists startups with business planning, case studies, and other informational tools. Includes a community where you can join and promote your business. ]]></description><guid>http://www.junta42.com/content/Intuit_s_Jump_Up_for_Small_Businesses</guid><pubDate>Tue, 11 Sep 2007 17:55:16 EST</pubDate></item><item><title>Content Marketing Lessons from LEGO</title><link>http://www.junta42.com/content/Content_Marketing_Lessons_from_LEGO</link><description><![CDATA[LEGO is, and has been, one of the premier content marketing brands in the world. Learn what LEGO does to continue to connect with customers, and how their content strategy may even be better than the products ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Lessons_from_LEGO</guid><pubDate>Mon, 24 Sep 2007 03:23:39 EST</pubDate></item><item><title>H&amp;M Publishes Hip Fashion Custom Magazine</title><link>http://www.junta42.com/content/H_M_Publishes_Hip_Fashion_Custom_Magazine</link><description><![CDATA[Swedish fashion/retail giant H&M is using the power of custom publishing to promote their clothing and lifestyle to a broader audience. This article discusses the rationale behind the custom publishing print effort, and what H&M has put into the first few issues to generate ]]></description><guid>http://www.junta42.com/content/H_M_Publishes_Hip_Fashion_Custom_Magazine</guid><pubDate>Wed, 26 Sep 2007 12:39:59 EST</pubDate></item><item><title>Microsite Scorecard - A Review of Chevron, IBM, Shell, MasterCard and more</title><link>http://www.junta42.com/content/Microsite_Scorecard_A_Review_of_Chevron_IBM_Shell_MasterCard_and_more</link><description><![CDATA[A two-part article on microsites, or web content portals, promoted in the latest version of Portfolio magazine. Includes the microsites of Chevron, IBM, Shell, MasterCard, Wachovia, Citibank, Accenture, MassMutual, FedEx, Ameriprise and Merrill ]]></description><guid>http://www.junta42.com/content/Microsite_Scorecard_A_Review_of_Chevron_IBM_Shell_MasterCard_and_more</guid><pubDate>Thu, 27 Sep 2007 13:45:44 EST</pubDate></item><item><title>The Genius of Joel Osteen, Content Marketing Expert</title><link>http://www.junta42.com/content/The_Genius_of_Joel_Osteen_Content_Marketing_Expert</link><description><![CDATA[Many know Joel Osteen as the nationally-recognized evangelist. What most people do not realize is that Joel Osteen Ministries is one of the most progressive content marketing organizations in the world. Through a variety of custom publishing efforts such as targeted print and email campaigns, podcasts and streaming video, as well as in-person events and books, Joel has grown his organization into one of the fastest-growing congregations in the world. 

This article will take you step-by-step ...]]></description><guid>http://www.junta42.com/content/The_Genius_of_Joel_Osteen_Content_Marketing_Expert</guid><pubDate>Mon, 8 Oct 2007 15:56:37 EST</pubDate></item><item><title>Blackberry Video Microsite - Ask Someone</title><link>http://www.junta42.com/content/Blackberry_Video_Microsite_Ask_Someone</link><description><![CDATA[Blackberry's "Ask" Microsite that includes a variety of video clips from users who love their blackberry's. In addition to the user videos, includes multiple stories and a feature from comedian Mo Rocco on how users can show more "love" for their ]]></description><guid>http://www.junta42.com/content/Blackberry_Video_Microsite_Ask_Someone</guid><pubDate>Tue, 9 Oct 2007 15:12:25 EST</pubDate></item><item><title>Best Magazine from Best Buy</title><link>http://www.junta42.com/content/Best_Magazine_from_Best_Buy</link><description><![CDATA[The electronic version of Best Buy's magazine for "reward zone" members. Also distributed in print format. Covers all types of trends and products that you would find at Best ]]></description><guid>http://www.junta42.com/content/Best_Magazine_from_Best_Buy</guid><pubDate>Tue, 7 Aug 2007 19:57:47 EST</pubDate></item><item><title>myFord magazine from Ford</title><link>http://www.junta42.com/content/myFord_magazine_from_Ford</link><description><![CDATA[myFord magazine is delivered to owners of Ford cars and trucks. Electronic versions of the magazine are available here. This magazine is offered in versions for cars/SUVs, trucks and also offers bilingual versions. ]]></description><guid>http://www.junta42.com/content/myFord_magazine_from_Ford</guid><pubDate>Tue, 7 Aug 2007 20:00:10 EST</pubDate></item><item><title>Sprint's Waitless.org Content Video Portal</title><link>http://www.junta42.com/content/Sprint_s_Waitless_org_Content_Video_Portal</link><description><![CDATA[A Sprint sponsored video-clip site around the topic of saving time with seemingly boring activities. Multiple shorts are included, such as peeling an egg, removing your shirt, and speed tying your shoes. Users can submit clips as ]]></description><guid>http://www.junta42.com/content/Sprint_s_Waitless_org_Content_Video_Portal</guid><pubDate>Mon, 20 Aug 2007 02:12:29 EST</pubDate></item><item><title>Financial Institutions Launch Web Content Portals</title><link>http://www.junta42.com/content/Financial_Institutions_Launch_Web_Content_Portals</link><description><![CDATA[A quick overview of two financial institutions and one financial non-profit that is working to drive consumer behavior through the use of great content.  Those reviewed are Fisher Investments, Prudential and NEFE.  Includes links to each ]]></description><guid>http://www.junta42.com/content/Financial_Institutions_Launch_Web_Content_Portals</guid><pubDate>Wed, 29 Aug 2007 12:25:05 EST</pubDate></item><item><title>Merrill Lynch Leads the Way with Video - Achieve Life</title><link>http://www.junta42.com/content/Merrill_Lynch_Leads_the_Way_with_Video_Achieve_Life</link><description><![CDATA[A brief case study on Merrill Lynch's content marketing web portal. The portal combines traditional reader content with a weekly and ongoing video ]]></description><guid>http://www.junta42.com/content/Merrill_Lynch_Leads_the_Way_with_Video_Achieve_Life</guid><pubDate>Wed, 5 Sep 2007 12:49:08 EST</pubDate></item><item><title>Audi United Kingdom (UK) Channel</title><link>http://www.junta42.com/content/Audi_United_Kingdom_UK_Channel</link><description><![CDATA[Link to the Audi UK channel...ongoing and original video programming about everything ]]></description><guid>http://www.junta42.com/content/Audi_United_Kingdom_UK_Channel</guid><pubDate>Mon, 10 Sep 2007 17:41:07 EST</pubDate></item><item><title>Budweiser's Bud TV</title><link>http://www.junta42.com/content/Budweiser_s_Bud_TV</link><description><![CDATA[Budweiser's video portal (bud.tv) takes the user through a variety of video, some with bud messages, while others are a bit out of the box.  Contains two upfront sign-in screens due to age-related ]]></description><guid>http://www.junta42.com/content/Budweiser_s_Bud_TV</guid><pubDate>Sat, 7 Jul 2007 01:01:54 EST</pubDate></item><item><title>User Generated Content in Destination Marketing - A Q&amp;A Case Study</title><link>http://www.junta42.com/content/User_Generated_Content_in_Destination_Marketing_A_Q_A_Case_Study</link><description><![CDATA[An interview with William Bakker, Director E-Business at Tourism British Columbia, on the process of integrating UCG and their recent launch of helloBC.com.  Provides a good overview of any consumer-based company looking to launch a blog or user-generated content strategy into their overall ]]></description><guid>http://www.junta42.com/content/User_Generated_Content_in_Destination_Marketing_A_Q_A_Case_Study</guid><pubDate>Mon, 9 Jul 2007 13:45:26 EST</pubDate></item><item><title>Small Business Leverages Microsites for Success</title><link>http://www.junta42.com/content/Small_Business_Leverages_Microsites_for_Success</link><description><![CDATA[A nice case study of a gift basket company that has leveraged her content into multiple microsites. Includes links to the examples and an explanation of the ]]></description><guid>http://www.junta42.com/content/Small_Business_Leverages_Microsites_for_Success</guid><pubDate>Mon, 9 Jul 2007 19:46:15 EST</pubDate></item><item><title>"This is the Life" - Chivas Branded Content Portal</title><link>http://www.junta42.com/content/This_is_the_Life_Chivas_Branded_Content_Portal</link><description><![CDATA[Chivas' video content microsite. Branded content portal partnered with ]]></description><guid>http://www.junta42.com/content/This_is_the_Life_Chivas_Branded_Content_Portal</guid><pubDate>Thu, 12 Jul 2007 19:23:56 EST</pubDate></item><item><title>AT&amp;T Small Business Portal</title><link>http://www.junta42.com/content/AT_T_Small_Business_Portal</link><description><![CDATA[AT&T's small business portal, formerly co-branded with Yahoo!. Includes small business solutions, news, business tips and ]]></description><guid>http://www.junta42.com/content/AT_T_Small_Business_Portal</guid><pubDate>Thu, 26 Jul 2007 15:30:08 EST</pubDate></item><item><title>Toyota Connections Hits and Misses the Mark</title><link>http://www.junta42.com/content/Toyota_Connections_Hits_and_Misses_the_Mark</link><description><![CDATA[A Junta42 blog analysis of Toyota's "Connections" magazine. Here we review what Toyota is doing well, and what areas, specifically in eMedia, that Toyota has an opportunity to create even better reader engagement and integration with the print ]]></description><guid>http://www.junta42.com/content/Toyota_Connections_Hits_and_Misses_the_Mark</guid><pubDate>Tue, 31 Jul 2007 12:22:44 EST</pubDate></item><item><title>Fidelity Retirement Planning Microsite</title><link>http://www.junta42.com/content/Fidelity_Retirement_Planning_Microsite</link><description><![CDATA[This is Fidelity's Retirement Planning Microsite.  It has links to a retirement income planner and retirement quiz. By using their "my plan" snapshot you can see how much money you will need for retirement. You can also use their quick check to create your retirement plan in 30 minutes or less.  So whether you are already retired, just getting started or somewhere in the middle this site can help ]]></description><guid>http://www.junta42.com/content/Fidelity_Retirement_Planning_Microsite</guid><pubDate>Wed, 3 Oct 2007 01:07:22 EST</pubDate></item><item><title>Accenture High Performance Business Research</title><link>http://www.junta42.com/content/Accenture_High_Performance_Business_Research</link><description><![CDATA[This is Accenture's microsite for businesses looking for groundbreaking research on high performing businesses.  You can view the research and conclusions as well as client successes.  They look at key factors such as profitability, growth, positioning for the future, longevity and consistency.  You can link to their high performance podcast series  "Changing Ahead Of the Curve: How High Performers Transform From a Position of Strength."  You can also link to their series with the Wall Street ...]]></description><guid>http://www.junta42.com/content/Accenture_High_Performance_Business_Research</guid><pubDate>Wed, 3 Oct 2007 13:46:02 EST</pubDate></item><item><title>Wachovia Wealth Management Portal</title><link>http://www.junta42.com/content/Wachovia_Wealth_Management_Portal</link><description><![CDATA[Piece of mind is made with Wachovia Wealth Management.  This site will link you to the necessary information to determine your vision for your future and how to achieve it through investing and financial content.  Information on working together, developing strategies and personalizing plans. Includes a glossary and wealth office ]]></description><guid>http://www.junta42.com/content/Wachovia_Wealth_Management_Portal</guid><pubDate>Wed, 3 Oct 2007 13:51:54 EST</pubDate></item><item><title>Mass Mutual Life Insurance "Get There" Microsite</title><link>http://www.junta42.com/content/Mass_Mutual_Life_Insurance_Get_There_Microsite</link><description><![CDATA[This is a content web portal called "Get There" for MassMutual Insurance. Includes a link to Top Ten Questions that helps direct you where to go ]]></description><guid>http://www.junta42.com/content/Mass_Mutual_Life_Insurance_Get_There_Microsite</guid><pubDate>Wed, 3 Oct 2007 14:11:10 EST</pubDate></item><item><title>FedEx Stories</title><link>http://www.junta42.com/content/FedEx_Stories</link><description><![CDATA[This is FedEx's microsite designed specifically to share the stories of their team members (employees) and customer experiences.  As the site loads, an image of the earth rotates while you learn that there are 275,000 team members worldwide behind every FedEx experience.  You can click anywhere on the globe to read about one of the stories (case studies) and then easily click back to the globe to find another story.  Some stories are in the form of video, some are written content, all ...]]></description><guid>http://www.junta42.com/content/FedEx_Stories</guid><pubDate>Wed, 3 Oct 2007 14:36:14 EST</pubDate></item><item><title>Ameriprise Financial:  The Red Chair Web Portal</title><link>http://www.junta42.com/content/Ameriprise_Financial_The_Red_Chair_Web_Portal</link><description><![CDATA[This is Ameriprise's website which highlights their 'dream, plan, track' approach to tailor a retirement plan to fit you.  You start with the 'Red Chair" as the launch pad for your dreams.  From there you can link to contact a local adviser  or link to turning your dreams into a ]]></description><guid>http://www.junta42.com/content/Ameriprise_Financial_The_Red_Chair_Web_Portal</guid><pubDate>Wed, 3 Oct 2007 15:02:32 EST</pubDate></item><item><title>Volkswagen Routan Home Microsite</title><link>http://www.junta42.com/content/Volkswagen_Routan_Home_Microsite</link><description><![CDATA[Brooke Shields exposes the news of the century on this Volkswagen microsite.  She reports that people are procreating simply to get German engineering (a.k.a. the new Routan).  The intro is funny and memorable.  Then you can link to build your own car and as you do the site quickly gives you the stats on size, price and fuel efficiency.  ]]></description><guid>http://www.junta42.com/content/Volkswagen_Routan_Home_Microsite</guid><pubDate>Thu, 25 Sep 2008 00:35:20 EST</pubDate></item><item><title>Bed Bath &amp; Beyond Cafe BEYOND Online Magazine</title><link>http://www.junta42.com/content/Bed_Bath_Beyond_Cafe_BEYOND_Online_Magazine</link><description><![CDATA[Bed Bath & Beyond has launched the first issue of its online magazine, Cafe Beyond.  It features Food Network's Alton Brown with recipes, tips and tricks as well as expert advice and links to cool products.  You of course can shop directly from the magazine and links to the store.  You can also link to a podcast with tips and tricks from top interior designers and chefs.  ]]></description><guid>http://www.junta42.com/content/Bed_Bath_Beyond_Cafe_BEYOND_Online_Magazine</guid><pubDate>Tue, 13 May 2008 18:26:44 EST</pubDate></item><item><title>TooSpecial.com - Burger King Microsite</title><link>http://www.junta42.com/content/TooSpecial_com_Burger_King_Microsite</link><description><![CDATA[Burger King's new website allows users to upload their picture and specialness into a local newscast. Special acts include delivering kittens, crash-landing a plane and performing CPR. If you don't upload a picture, you wind up looking like a man, even when you're not.  You can also upload your newscast directly to YouTube from the ]]></description><guid>http://www.junta42.com/content/TooSpecial_com_Burger_King_Microsite</guid><pubDate>Wed, 2 Jul 2008 22:15:26 EST</pubDate></item><item><title>itslinnertime.com - Chick-fil-la's Caramel Coffee Milkshake Site</title><link>http://www.junta42.com/content/itslinnertime_com_Chick_fil_las_Caramel_Coffee_Milkshake_Site</link><description><![CDATA[Chick-fil-a has a new microsite for linner (that time between lunch and dinner).  The online campaign using its Coffee Caramel hand-spun milkshakes as reason to visit during non-peak hours of 2 p.m. to 5 p.m.  This site allows customers to upload videos of hungry people and send Linner Time invitations to friends needing a ]]></description><guid>http://www.junta42.com/content/itslinnertime_com_Chick_fil_las_Caramel_Coffee_Milkshake_Site</guid><pubDate>Wed, 2 Jul 2008 22:18:48 EST</pubDate></item></channel></rss>
