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<rss version="2.0"><channel><title>Latest Branded Content/Entertainment articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 30 Aug 2008 10:04:56 EST</pubDate><item><title>Q&amp;A: Ogilvy's Scott on Branded Content</title><link>http://www.junta42.com/content/Q_A_Ogilvy_s_Scott_on_Branded_Content</link><description><![CDATA[Must read Q&A with Ogilvy & Mather's Executive Director of Branded Content, Doug Scott. Presents some gold nuggets of information on what branded content is, how to measure its' success, and includes a few consumer case ]]></description><guid>http://www.junta42.com/content/Q_A_Ogilvy_s_Scott_on_Branded_Content</guid><pubDate>Thu, 5 Jul 2007 16:42:32 EST</pubDate></item><item><title>Content Channels and the Role of Free Branded Content</title><link>http://www.junta42.com/content/Content_Channels_and_the_Role_of_Free_Branded_Content</link><description><![CDATA[Worth it for this quote at the end: "While free content may not intuitively seem desirable, studies show that good, free branded content brings in new users, reduces churn, and ultimately leads to higher user bases, higher buy rates and more transactional ]]></description><guid>http://www.junta42.com/content/Content_Channels_and_the_Role_of_Free_Branded_Content</guid><pubDate>Thu, 5 Jul 2007 16:46:03 EST</pubDate></item><item><title>ANA's Branded Entertainment Survey Findings</title><link>http://www.junta42.com/content/ANA_s_Branded_Entertainment_Survey_Findings</link><description><![CDATA[Bullet-point overview of the ANA's (Association of National Advertisers) on the trends in branded entertainment (entertainment marketing).  Key finding - 60% of marketers are actively involved in branded entertainment ]]></description><guid>http://www.junta42.com/content/ANA_s_Branded_Entertainment_Survey_Findings</guid><pubDate>Sun, 8 Jul 2007 20:42:01 EST</pubDate></item><item><title>Has Branded Content Jumped the Shark?</title><link>http://www.junta42.com/content/Has_Branded_Content_Jumped_the_Shark</link><description><![CDATA[Article from Brandweek on the declining nature of branded content and product placement. A look at bud.tv, Unilever and a host of ]]></description><guid>http://www.junta42.com/content/Has_Branded_Content_Jumped_the_Shark</guid><pubDate>Mon, 9 Jul 2007 17:43:17 EST</pubDate></item><item><title>Bud.tv and the Future of Branded Entertainment</title><link>http://www.junta42.com/content/Bud_tv_and_the_Future_of_Branded_Entertainment</link><description><![CDATA[Dan Greenfield positions that the future of branded entertainment is bright, differing from others in the media. Article presents an overview of why Bud.TV didn't live up to expectations, and why Bud.TV has nothing to do with the future of branded ]]></description><guid>http://www.junta42.com/content/Bud_tv_and_the_Future_of_Branded_Entertainment</guid><pubDate>Thu, 12 Jul 2007 01:43:43 EST</pubDate></item><item><title>Branded Content: Consumers are switched on to brands creating engaging content</title><link>http://www.junta42.com/content/Branded_Content_Consumers_are_switched_on_to_brands_creating_engaging_content</link><description><![CDATA[Interesting overview of branded content and branded entertainment in the UK. Contends that marketing executives are seeing results from branded content activities, and that the proliferation of new technology will only give more fuel to the fire.  Includes a number of UK companies seeing positive benefits from branded ]]></description><guid>http://www.junta42.com/content/Branded_Content_Consumers_are_switched_on_to_brands_creating_engaging_content</guid><pubDate>Thu, 12 Jul 2007 17:55:04 EST</pubDate></item><item><title>Adverblog: Ultimate KitKat break</title><link>http://www.junta42.com/content/Adverblog_Ultimate_KitKat_break</link><description><![CDATA[Animated short movies to promote your brand. It's relatively new and can be, at least in terms of viral spread, very successful seeing Coca-Cola's Happiness Factory and Wilkinson's Fight For Kisses. KitKat France got the message and created their own animated short about a young office boy looking for the ultimate ]]></description><guid>http://www.junta42.com/content/Adverblog_Ultimate_KitKat_break</guid><pubDate>Wed, 30 Jan 2008 01:54:55 EST</pubDate></item><item><title>Online Games by the Hundreds, With Tie-Ins - New York Times</title><link>http://www.junta42.com/content/Online_Games_by_the_Hundreds_With_Tie_Ins_New_York_Times</link><description><![CDATA[Media companies are increasingly entering the marketplace for online games — called casual games — and treating them as new programming, not just online add-ons to their television ]]></description><guid>http://www.junta42.com/content/Online_Games_by_the_Hundreds_With_Tie_Ins_New_York_Times</guid><pubDate>Tue, 18 Mar 2008 00:16:57 EST</pubDate></item><item><title>The Evolution of Branded Entertainment</title><link>http://www.junta42.com/content/The_Evolution_of_Branded_Entertainment</link><description><![CDATA[Branded entertainment, known to industry pros as Advertainment (or to those familiar only with print, think advertorial), is becoming an increasing popular method for brands to get their messages across in a digital world. With the way people consume their media these days, advertisers continue to struggle with how to communicate with them. And communication is key, because young minds don’t want to be told what’s "cool" anymore; they instead are telling advertisers. And advertisers had better ...]]></description><guid>http://www.junta42.com/content/The_Evolution_of_Branded_Entertainment</guid><pubDate>Fri, 30 May 2008 18:50:03 EST</pubDate></item><item><title>Branded Content Outperforms Standard Online Advertising - OPA study </title><link>http://www.junta42.com/content/Branded_Content_Outperforms_Standard_Online_Advertising_OPA_study</link><description><![CDATA[Branded content outperforms standard forms of online advertising, according to a new study by the Online Publishers Association.

The study was based on an analysis of Dynamic Logic’s MarketNorms database, which provides benchmark data on more than 163,000 creative executions across hundreds of Web sites. ]]></description><guid>http://www.junta42.com/content/Branded_Content_Outperforms_Standard_Online_Advertising_OPA_study</guid><pubDate>Wed, 30 Jul 2008 21:27:38 EST</pubDate></item><item><title>What is Branded Content? - a definition</title><link>http://www.junta42.com/content/What_is_Branded_Content_a_definition</link><description><![CDATA[Definition provided by the Branded Content Marketing Association on branded content. Good differentiator here: "Sponsorship is adding a brand’s logo to an already existing event or entertainment property, whereas Branded Content involves coming up with the creative idea together with the brand and the ]]></description><guid>http://www.junta42.com/content/What_is_Branded_Content_a_definition</guid><pubDate>Mon, 16 Jul 2007 12:07:39 EST</pubDate></item><item><title>Taco Hell during the World Series - A Branded Content Story</title><link>http://www.junta42.com/content/Taco_Hell_during_the_World_Series_A_Branded_Content_Story</link><description><![CDATA[Detail on Taco Bell's shot at branded content during the 2007 World Series between the Red Sox and Rockies (Steal a Base, Steal a ]]></description><guid>http://www.junta42.com/content/Taco_Hell_during_the_World_Series_A_Branded_Content_Story</guid><pubDate>Mon, 5 Nov 2007 16:05:50 EST</pubDate></item><item><title>Is Honeyshed the future?</title><link>http://www.junta42.com/content/Is_Honeyshed_the_future</link><description><![CDATA[It’s been nearly six months since the branded-entertainment website, honeyshed.com, was announced at Microsoft’s annual client summit in Seattle. The idea is bold, a destination site which provides all branded content all the time. This article looks at where honeyshed is heading, and how much consumers really want to engage in branded content/branded ]]></description><guid>http://www.junta42.com/content/Is_Honeyshed_the_future</guid><pubDate>Mon, 5 Nov 2007 16:13:18 EST</pubDate></item><item><title>Allscreen on branding path</title><link>http://www.junta42.com/content/Allscreen_on_branding_path</link><description><![CDATA[Public relations agency Burson-Marsteller has partnered with veteran Hollywood producer Steven Haft to create Allscreen Studio, a jointly owned company that will produce entertainment content for Burson-Marsteller clients ]]></description><guid>http://www.junta42.com/content/Allscreen_on_branding_path</guid><pubDate>Tue, 13 Nov 2007 01:46:57 EST</pubDate></item><item><title>Tiger Trap from Buick</title><link>http://www.junta42.com/content/Tiger_Trap_from_Buick</link><description><![CDATA[Branded YouTube video where Tiger Woods gives away four Buick Rainiers to surprised amateur golfers. Video lasts about 4 ]]></description><guid>http://www.junta42.com/content/Tiger_Trap_from_Buick</guid><pubDate>Mon, 3 Dec 2007 14:53:22 EST</pubDate></item><item><title>Reebok Entertainment Presents "Framed" on IFC</title><link>http://www.junta42.com/content/Reebok_Entertainment_Presents_Framed_on_IFC</link><description><![CDATA[Reebok Entertainment is a new division of the brand that encompasses all areas of entertainment, including music, arts and film. Marking Reebok Entertainment's first venture into the world of television, "Framed" will air exclusively on IFC beginning December 14, 2007 throughout March 2008.

Created in partnership with Carat/MY Entertainment and Roadside Entertainment, "Framed" tells the unique stories of some of today's top athletes from the perspective of some of Hollywood's hottest stars. ...]]></description><guid>http://www.junta42.com/content/Reebok_Entertainment_Presents_Framed_on_IFC</guid><pubDate>Tue, 8 Jan 2008 03:04:20 EST</pubDate></item><item><title>MasterCard, TBS Create Branded Short</title><link>http://www.junta42.com/content/MasterCard_TBS_Create_Branded_Short</link><description><![CDATA[MasterCard and TNT have come together to create a branded entertainment program that will be aired during the SAG awards.  MasterCard believes this is a unique way to advertise in the highly competitive market.  Additionally there will be features on priceless.com and ]]></description><guid>http://www.junta42.com/content/MasterCard_TBS_Create_Branded_Short</guid><pubDate>Fri, 1 Feb 2008 19:23:26 EST</pubDate></item><item><title>Blurring the Lines Between Advertising and Entertainment by MarketingProfs</title><link>http://www.junta42.com/content/Blurring_the_Lines_Between_Advertising_and_Entertainment_by_MarketingProfs</link><description><![CDATA[Traditional advertising is a one-way street. And so, in today's interactive world, it might be time to pull back on some traditional advertising. Nowadays, allocating financial resources into channels that might be used to interact with consumers, so that they can be engaged more meaningfully, is a top priority.

The beauty of Web 2.0 is that companies of all sizes can take advantage of adding some new Internet-based social media to their marketing mix.

Using entertainment via interactive ...]]></description><guid>http://www.junta42.com/content/Blurring_the_Lines_Between_Advertising_and_Entertainment_by_MarketingProfs</guid><pubDate>Tue, 11 Mar 2008 15:31:55 EST</pubDate></item><item><title>The next big internet thing: Promotions</title><link>http://www.junta42.com/content/The_next_big_internet_thing_Promotions</link><description><![CDATA[This piece explains the emerging importance of online promotions and contests as effective traffic drivers. Content marketers developing micro-sites for their consumer products/services clients can effectively drive more traffic by adding smart promotional/contest efforts within the content mix .  ]]></description><guid>http://www.junta42.com/content/The_next_big_internet_thing_Promotions</guid><pubDate>Thu, 1 May 2008 13:26:18 EST</pubDate></item><item><title>San Francisco Music Fest to Fuel CrowdFire Experiment</title><link>http://www.junta42.com/content/San_Francisco_Music_Fest_to_Fuel_CrowdFire_Experiment</link><description><![CDATA[This is a terrific example of how Microsoft and Intel will engage with consumers this weekend through a brilliant sponsorship activation effort made possible with experiential (live) content marketing.  By creating large amounts of interesting, user-generated content, and in near real time, the sponsors are reaching both music fans on- and off-site through a number of channels.  ]]></description><guid>http://www.junta42.com/content/San_Francisco_Music_Fest_to_Fuel_CrowdFire_Experiment</guid><pubDate>Fri, 22 Aug 2008 17:31:44 EST</pubDate></item><item><title>Branded Content Vs. Content Branded</title><link>http://www.junta42.com/content/Branded_Content_Vs_Content_Branded</link><description><![CDATA[PostAdvertising.com takes a critical look at Speed Racer, how it flopped and how its advertisers flopped with it. ]]></description><guid>http://www.junta42.com/content/Branded_Content_Vs_Content_Branded</guid><pubDate>Tue, 20 May 2008 13:57:22 EST</pubDate></item><item><title>Real Fresh TV - Future of Social Advertising:  Branded Content and Branded Social Media</title><link>http://www.junta42.com/content/Real_Fresh_TV_Future_of_Social_Advertising_Branded_Content_and_Branded_Social_Media</link><description><![CDATA[This post looks at the advertising practices of the social media website Facebook and the potential privacy breeches occurring with third party retail partners.  The article continues with comparing this to the upcoming Joost, which will be able to tell if Internet TV advertising is effective almost instantaneously based on whether or not the channel is changed.  Finally the article discusses branded content, defining it and citing examples of websites using it.  Then the final question and ...]]></description><guid>http://www.junta42.com/content/Real_Fresh_TV_Future_of_Social_Advertising_Branded_Content_and_Branded_Social_Media</guid><pubDate>Wed, 28 Nov 2007 03:13:39 EST</pubDate></item><item><title>Media:  Who's the Sponsor Again?  Grey Goose Plays It Subtle</title><link>http://www.junta42.com/content/Media_Who_s_the_Sponsor_Again_Grey_Goose_Plays_It_Subtle</link><description><![CDATA[Grey Goose is advertising to the consumer in a way they feel is different from others.  They believe their consumer is 'smart enough to smell a rat' when too much advertising is offered during a show.  Grey Goose is sponsoring a new show in January called "Live from the Artists Den" and will only have their name at the beginning and an actual Grey Goose stocked bar, but not all the glitz and glam in commercials.  Includes comments from the industry that herald the idea and others who think that ...]]></description><guid>http://www.junta42.com/content/Media_Who_s_the_Sponsor_Again_Grey_Goose_Plays_It_Subtle</guid><pubDate>Wed, 19 Dec 2007 22:24:00 EST</pubDate></item><item><title>@ Future Media:  The fat belly of Joost - PDA:  The Digital Content Blog</title><link>http://www.junta42.com/content/Future_Media_The_fat_belly_of_Joost_PDA_The_Digital_Content_Blog</link><description><![CDATA[Post gives review and comments of Joost's chief executive Mike Volpi's speech at the Future Media conference.  Points include the difference between web TV and traditional TV, with Volpi stating that traditional TV is not a critical part of Joost's platform.  When comparing the long tail to the fat belly he states that Joost wants to be the fat belly, and that Joost wants to be seen as a platform that allows content brands to reach niche audiences ]]></description><guid>http://www.junta42.com/content/Future_Media_The_fat_belly_of_Joost_PDA_The_Digital_Content_Blog</guid><pubDate>Mon, 24 Dec 2007 00:32:57 EST</pubDate></item><item><title>Branded content is no free lunch</title><link>http://www.junta42.com/content/Branded_content_is_no_free_lunch</link><description><![CDATA[Post from the Marketing Week Branded Content Forum where Nigel Hollis from Millward Brown comments on the experience.  In his opinion, the two most compelling examples of branded content developed to meet a specific set of brand objectives presented were the IBM sponsorship of Wimbledon 2007 and Vodafone’s Music Live.  Looks at key issues in developing branded content.  ]]></description><guid>http://www.junta42.com/content/Branded_content_is_no_free_lunch</guid><pubDate>Fri, 28 Dec 2007 02:57:01 EST</pubDate></item><item><title>Brands: Become A Part Of The Content Or Become A Part Of History</title><link>http://www.junta42.com/content/Brands_Become_A_Part_Of_The_Content_Or_Become_A_Part_Of_History</link><description><![CDATA[Social media is just a representation of how people interact in the real world, where brands are woven into the fabric of our everyday lives.  With that in mind, the challenge for marketers is how their brand can become relevant, and support social media conversations.  This post states that if marketers cannot figure out how their brand becomes a part of social media content, then perhaps their brand should become a part of history.  ]]></description><guid>http://www.junta42.com/content/Brands_Become_A_Part_Of_The_Content_Or_Become_A_Part_Of_History</guid><pubDate>Sun, 30 Dec 2007 03:19:38 EST</pubDate></item><item><title>What the Honeyshed?</title><link>http://www.junta42.com/content/What_the_Honeyshed</link><description><![CDATA[Blog post by Uwe Gutschow. Uwe positions that Honeyshed is lost in its own business model. It is described as MTV meets QVC whose goal is to find a home for all the branded content out there in a way that is entertaining (which Uwe ultimately believes will not work). Decide for ]]></description><guid>http://www.junta42.com/content/What_the_Honeyshed</guid><pubDate>Sun, 30 Dec 2007 03:28:32 EST</pubDate></item><item><title>Downloadable Content Is Key To In-Game Advertising</title><link>http://www.junta42.com/content/Downloadable_Content_Is_Key_To_In_Game_Advertising</link><description><![CDATA[Great article on why downloadable content that modifies or expands games is also a perfect vehicle for advertisers and media buyers, giving them the flexibility they need to execute a product placement or integrate virtual display advertising ]]></description><guid>http://www.junta42.com/content/Downloadable_Content_Is_Key_To_In_Game_Advertising</guid><pubDate>Wed, 23 Jul 2008 20:36:39 EST</pubDate></item><item><title>Mad Ravings of Busey Take GotVMail Viral</title><link>http://www.junta42.com/content/Mad_Ravings_of_Busey_Take_GotVMail_Viral</link><description><![CDATA[GotVMail, which targets entrepreneurs seeking inexpensive phone services, enlisted Gary Busey to address everyday start-up problems in an irreverent way: from finding venture capital ("Never ask your family for money — you have to pay them back") to excuses for missing work ("I ate my kid's homework … and it was like salmonella hit me in the middle of the night right square in the face").  The online campaign appeared on the 'net this month, bringing brand awareness — if not business — to the ...]]></description><guid>http://www.junta42.com/content/Mad_Ravings_of_Busey_Take_GotVMail_Viral</guid><pubDate>Thu, 31 Jul 2008 22:26:30 EST</pubDate></item><item><title>Branding In An Age Of Authenticity </title><link>http://www.junta42.com/content/Branding_In_An_Age_Of_Authenticity</link><description><![CDATA[Following the leads of Brian Morrissey and Jeff Jarvis this post explores the notion that marketers and pundits may be focusing too much on the Internet’s impact as an advertising channel — and not enough on how it changes the way that consumers know and interact with brands in their lives. It is about getting the customer to know the brand slogan, and not just slamming it in their ]]></description><guid>http://www.junta42.com/content/Branding_In_An_Age_Of_Authenticity</guid><pubDate>Fri, 30 May 2008 01:08:29 EST</pubDate></item><item><title>How to Get Your Brand on 'Oprah'</title><link>http://www.junta42.com/content/How_to_Get_Your_Brand_on_Oprah</link><description><![CDATA[Oprah doesn't do structured brand-integration deals or, technically, at least, live commercials - but getting her, her producers or a spokesperson that she likes for your product may get your brand on her show and that is a PR dream.  Promoting products on her show has crashed websites with too many hits.  Detailed article on benefits of this type of brand promotion. ]]></description><guid>http://www.junta42.com/content/How_to_Get_Your_Brand_on_Oprah</guid><pubDate>Mon, 2 Jun 2008 18:31:49 EST</pubDate></item><item><title>Branding and Duplication- Two Essential Aspects of Internet Marketing</title><link>http://www.junta42.com/content/Branding_and_Duplication_Two_Essential_Aspects_of_Internet_Marketing</link><description><![CDATA[Two critical steps to your success with an online business are branding and duplication. Branding means to make you and what you stand for clear and easily found online.  To make yourself duplicatable, make sure that whatever you are doing (advertising, offering advertising help, etc...) is not of such a huge magnitude that no one else can also offer the same thing, and therefore taking new members away from your members and guaranteeing their ]]></description><guid>http://www.junta42.com/content/Branding_and_Duplication_Two_Essential_Aspects_of_Internet_Marketing</guid><pubDate>Wed, 4 Jun 2008 02:02:21 EST</pubDate></item><item><title>Rocking Out With Branded Entertainment!</title><link>http://www.junta42.com/content/Rocking_Out_With_Branded_Entertainment</link><description><![CDATA[This post compares a band (the Rolling Stones) with a brand and looks at what happens when the latest campaign is off the mark.   Also gives guidelines marketers need to take into consideration when utilizing branded Webisodic entertainment.  ]]></description><guid>http://www.junta42.com/content/Rocking_Out_With_Branded_Entertainment</guid><pubDate>Wed, 25 Jun 2008 01:30:41 EST</pubDate></item><item><title>It’s American Brandstand -  Marketers Underwrite Performers</title><link>http://www.junta42.com/content/It_s_American_Brandstand_Marketers_Underwrite_Performers</link><description><![CDATA[Procter and Gamble is part of a wave of companies getting into the music business to promote their own products, essentially becoming record labels themselves.  Other companies like Nike, Red Bull and Bacardi are getting in on it too and call it a 'branding exercise'.  Found out more from this article and how this is different then product placement and ]]></description><guid>http://www.junta42.com/content/It_s_American_Brandstand_Marketers_Underwrite_Performers</guid><pubDate>Tue, 8 Jul 2008 15:17:43 EST</pubDate></item><item><title>WARNING: Guerrilla Marketers Stalk Streets For Maximum Buzz</title><link>http://www.junta42.com/content/WARNING_Guerrilla_Marketers_Stalk_Streets_For_Maximum_Buzz</link><description><![CDATA[If you even remotely enjoy advertising, or are on the lookout for clever marketing ideas you have definitely found a great place!  There are two slide shows, each with over 50 great ad placements.  Check out number 12...it involves money, and others involve fitness, smoking, obesity, homeless, funeral services and more.  Some are on buses, bags, billboards and on the street or in the trees.  A great ]]></description><guid>http://www.junta42.com/content/WARNING_Guerrilla_Marketers_Stalk_Streets_For_Maximum_Buzz</guid><pubDate>Mon, 21 Jul 2008 02:13:25 EST</pubDate></item><item><title>The Future Of Online Advertising: Entertainment vs. Information</title><link>http://www.junta42.com/content/The_Future_Of_Online_Advertising_Entertainment_vs_Information</link><description><![CDATA[According to this article advertisers can provide entertainment or information.  The article gives a detailed example of a Toyota ad, that at first you would have no idea is for Toyota, and explains how this is advertising using entertainment.  Check it out to see for ]]></description><guid>http://www.junta42.com/content/The_Future_Of_Online_Advertising_Entertainment_vs_Information</guid><pubDate>Sun, 4 May 2008 21:13:24 EST</pubDate></item><item><title>Hearst Launches Widgets for Seventeen</title><link>http://www.junta42.com/content/Hearst_Launches_Widgets_for_Seventeen</link><description><![CDATA[Hearst magazines announced a partnership with social music Web site Jango to co-brand music widgets for Seventeen.com.  Readers can listen to the music directly at Seventeen.com and can share their stations, also called Celebrity DJ Jukeboxes, with other readers over a social networking application.  ]]></description><guid>http://www.junta42.com/content/Hearst_Launches_Widgets_for_Seventeen</guid><pubDate>Thu, 8 May 2008 01:18:50 EST</pubDate></item><item><title>TBA Launches Digital Entertainment Division</title><link>http://www.junta42.com/content/TBA_Launches_Digital_Entertainment_Division</link><description><![CDATA[TBA DEEP stands for "Digital Entertainment Engagement Programming," and is already being used by top clients, including McDonald's, Ford, Chivas and MTV.  They have assembled a team of experts in content development, distribution, branded entertainment, creative, digital media, television and video production, design, consumer marketing and live events.  The division dedicated to the development and distribution of branded programming ]]></description><guid>http://www.junta42.com/content/TBA_Launches_Digital_Entertainment_Division</guid><pubDate>Thu, 8 May 2008 20:59:09 EST</pubDate></item><item><title>Innovative ways to boost your brand profile</title><link>http://www.junta42.com/content/Innovative_ways_to_boost_your_brand_profile</link><description><![CDATA[In order to stay up front, marketers need to have innovative ideas for growth.  Here are five approaches to 'keep your juices flowing'.  They include creating a breakthrough brand and breakthrough solutions as well as cross pollinating categories.  Each is specific with ideas and brands that have done this such as Swiffer and Hardees.  ]]></description><guid>http://www.junta42.com/content/Innovative_ways_to_boost_your_brand_profile</guid><pubDate>Tue, 13 May 2008 18:15:36 EST</pubDate></item><item><title>McDonald's Puts Its Arches On WNBA Jerseys In Regular Play </title><link>http://www.junta42.com/content/McDonalds_Puts_Its_Arches_On_WNBA_Jerseys_In_Regular_Play</link><description><![CDATA[Besides on regular season jersey's, a league first, McDonalds is taking branding to a whole new level by displaying its logo on the court, on poll pads and on team chair-backs. McDonald's will also promote its brand through courtside signage, in-game advertisements and a variety of in-game promotions, along with prominent exposure on WNBA.com and NBA.com during the promotion.  See more about player involvement and McDonalds in this ]]></description><guid>http://www.junta42.com/content/McDonalds_Puts_Its_Arches_On_WNBA_Jerseys_In_Regular_Play</guid><pubDate>Fri, 16 May 2008 01:23:06 EST</pubDate></item></channel></rss>
