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<rss version="2.0"><channel><title>Latest Books articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 30 Aug 2008 09:45:05 EST</pubDate><item><title>8 Questions to Consider in Developing an Online Content Strategy</title><link>http://www.junta42.com/content/8_Questions_to_Consider_in_Developing_an_Online_Content_Strategy</link><description><![CDATA[From Book Business magazine. Taken from Haworth Press Vice President Roger ]]></description><guid>http://www.junta42.com/content/8_Questions_to_Consider_in_Developing_an_Online_Content_Strategy</guid><pubDate>Mon, 2 Jul 2007 18:40:18 EST</pubDate></item><item><title>Self Publishers - Hot Tips To Help You Promote Market And Sell Your Self Published Books Now</title><link>http://www.junta42.com/content/Self_Publishers_Hot_Tips_To_Help_You_Promote_Market_And_Sell_Your_Self_Published_Books_Now</link><description><![CDATA[Although this is for self publishers, there are some excellent takeaways for book publishers looking to promote a custom title. So often, we think of custom books like custom magazines, targeted through direct touch or direct mail. Sometimes we forget we still need to promote it to create ]]></description><guid>http://www.junta42.com/content/Self_Publishers_Hot_Tips_To_Help_You_Promote_Market_And_Sell_Your_Self_Published_Books_Now</guid><pubDate>Sun, 8 Jul 2007 19:48:49 EST</pubDate></item><item><title>Revenue from Custom Book Market Surprises Robert Mankoff</title><link>http://www.junta42.com/content/Revenue_from_Custom_Book_Market_Surprises_Robert_Mankoff</link><description><![CDATA[An in-depth interview with Robert Mankoff, founder of the Cartoon Bank. Key point on custom book business is focused on in this paragraph: "Another surprise was the custom book market. We do about 70 custom books a year. The New Yorker custom book is a highly customizable book filled with New Yorker cartoons chosen by the client. It combines an organization’s branding with the intelligence and wit of the New Yorker ]]></description><guid>http://www.junta42.com/content/Revenue_from_Custom_Book_Market_Surprises_Robert_Mankoff</guid><pubDate>Thu, 12 Jul 2007 16:46:35 EST</pubDate></item><item><title>Tools for Easy Content Management and Repurposing</title><link>http://www.junta42.com/content/Tools_for_Easy_Content_Management_and_Repurposing</link><description><![CDATA[In evaluating software purchases to take your book content to the next level, this article looks at "...Functionality: What solutions out there have the types of capabilities your company needs? ...Reliability: Does the software have a good track record among existing users? Will it require minimal downtime for implementation and routine maintenance? Are there any known bugs?...Cost: Whether considering an ASP model or a self-installed solution, does the pricing model meet with your budget? Are ...]]></description><guid>http://www.junta42.com/content/Tools_for_Easy_Content_Management_and_Repurposing</guid><pubDate>Tue, 17 Jul 2007 02:14:04 EST</pubDate></item><item><title>Is Publishing a Book Worth It?</title><link>http://www.junta42.com/content/Is_Publishing_a_Book_Worth_It</link><description><![CDATA[Article includes research and statistics into the marketing and intangible benefits of creating a book. Highlights seem to include more leads, more brand awareness, and better overall business from the ]]></description><guid>http://www.junta42.com/content/Is_Publishing_a_Book_Worth_It</guid><pubDate>Tue, 17 Jul 2007 02:17:59 EST</pubDate></item><item><title>Machine Could Fundamentally Change Libraries and Bookstores</title><link>http://www.junta42.com/content/Machine_Could_Fundamentally_Change_Libraries_and_Bookstores</link><description><![CDATA[Details on the Expresso Book Machine, which could transform the customized book industry. Jon Lowder provides some analysis on the new tool that's worth the ]]></description><guid>http://www.junta42.com/content/Machine_Could_Fundamentally_Change_Libraries_and_Bookstores</guid><pubDate>Thu, 2 Aug 2007 18:13:43 EST</pubDate></item><item><title>Marketing by Publishing Your Own Book</title><link>http://www.junta42.com/content/Marketing_by_Publishing_Your_Own_Book</link><description><![CDATA[An interesting little case study on Goodby, Silverstein. This blog post reviews how Goodby's creation and distribution of their own book was a key to their overall marketing program and ultimately, their ]]></description><guid>http://www.junta42.com/content/Marketing_by_Publishing_Your_Own_Book</guid><pubDate>Thu, 16 Aug 2007 13:45:15 EST</pubDate></item><item><title>Top Seven Characteristics of an Effective Business Branding Book</title><link>http://www.junta42.com/content/Top_Seven_Characteristics_of_an_Effective_Business_Branding_Book</link><description><![CDATA[Post that includes a case study on how a custom book can serve as an effective branded content marketing effort. The end of this post includes seven key characteristics of how any company can create an effective custom book ]]></description><guid>http://www.junta42.com/content/Top_Seven_Characteristics_of_an_Effective_Business_Branding_Book</guid><pubDate>Tue, 2 Oct 2007 03:19:46 EST</pubDate></item><item><title>Book-Driven Branding Publisher Launched by Ex-WSJ Columnist</title><link>http://www.junta42.com/content/Book_Driven_Branding_Publisher_Launched_by_Ex_WSJ_Columnist</link><description><![CDATA[Former Wall Street Journal columnist, author, ghostwriter, and commentator Foster Winans has launched a publishing house that helps entrepreneurs and businesses leverage their independently-produced books to establish and grow their ]]></description><guid>http://www.junta42.com/content/Book_Driven_Branding_Publisher_Launched_by_Ex_WSJ_Columnist</guid><pubDate>Sat, 26 Jan 2008 20:53:25 EST</pubDate></item><item><title>Book Publishing News: Achieve Your Dream Of Publishing A Book</title><link>http://www.junta42.com/content/Book_Publishing_News_Achieve_Your_Dream_Of_Publishing_A_Book</link><description><![CDATA[One of the most common New Year's resolutions is to write and publish a book. While people are happy to write, many are intimidated by or defeated by minor roadblocks and challenges. “With the advent of Web 2.0 and digital print-on-demand technology,” publishing expert Brent Sampson says, "publishing a book is a snap, especially in comparison to goals like losing weight or getting organized."

Sampson is the best-selling author of "Sell Your Book on Amazon," and the award-winning, ...]]></description><guid>http://www.junta42.com/content/Book_Publishing_News_Achieve_Your_Dream_Of_Publishing_A_Book</guid><pubDate>Mon, 28 Jan 2008 01:26:19 EST</pubDate></item><item><title>How to Write a Book when You Have Absolutely No Time to Write a Book</title><link>http://www.junta42.com/content/How_to_Write_a_Book_when_You_Have_Absolutely_No_Time_to_Write_a_Book</link><description><![CDATA[If you've ever thought about writing a book for your business, this is a great place to ]]></description><guid>http://www.junta42.com/content/How_to_Write_a_Book_when_You_Have_Absolutely_No_Time_to_Write_a_Book</guid><pubDate>Fri, 23 May 2008 16:05:57 EST</pubDate></item><item><title>How a Marketing Pro Wrote His First Book: 12 Tips for Making a Hard Job Easier</title><link>http://www.junta42.com/content/How_a_Marketing_Pro_Wrote_His_First_Book_12_Tips_for_Making_a_Hard_Job_Easier</link><description><![CDATA[Writing a book is a dream for many but a reality for just a few. Between jobs and family, there aren’t enough hours in the day for most of us to sit down and write.

Find out how a business owner, marketer and father found the time to write a book. Includes tips for organizing time, maintaining a writing schedule, and sharing the load to get the job ]]></description><guid>http://www.junta42.com/content/How_a_Marketing_Pro_Wrote_His_First_Book_12_Tips_for_Making_a_Hard_Job_Easier</guid><pubDate>Wed, 13 Aug 2008 09:37:51 EST</pubDate></item><item><title>Book Marketing Plan</title><link>http://www.junta42.com/content/Book_Marketing_Plan</link><description><![CDATA[This post titled Writing a Marketing Plan for Your Book and Other Content (Part 1) by Bobette Kyle is on the website titled 'website marketing plan.com' and shares the dialog from an interview with Brian Jud, book marketing consultant and president of Book Marketing Works LLC.  The goal of the interview is to explain what a book marketing plan is, how to start one and what you do with it.  The interview includes ideas on strategy planning, implementing goals and looking at ]]></description><guid>http://www.junta42.com/content/Book_Marketing_Plan</guid><pubDate>Mon, 26 Nov 2007 03:39:52 EST</pubDate></item><item><title>To Cut Textbook Costs, They’re Printing Their Own</title><link>http://www.junta42.com/content/To_Cut_Textbook_Costs_They_re_Printing_Their_Own</link><description><![CDATA[Rio Salado College, an Arizona community college announced a partnership with Pearson Custom Publishing to allow their professors to piece together single individualized textbooks from multiple sources. The result, in what could be the first institution-wide initiative of its kind, will be a savings to students of up to 50 percent, the college estimates, as well as a savings of time to faculty, who often find themselves revising course materials to keep pace with continuously updated editions.  ...]]></description><guid>http://www.junta42.com/content/To_Cut_Textbook_Costs_They_re_Printing_Their_Own</guid><pubDate>Wed, 28 Nov 2007 03:28:41 EST</pubDate></item><item><title>Dennis Publishing Releases Facebook ‘Bookazine’</title><link>http://www.junta42.com/content/Dennis_Publishing_Releases_Facebook_Bookazine</link><description><![CDATA[Facebook: Your Complete Guide to Social Networking is a 148-page guide that includes everything from getting started to smart security tips, says Dennis Publishing’s lifestyle division managing editor, Bruce Sandell.  It is being produced with the cooperation of the social networking site.  Dennis has 15 such bookazines in its stable, including one for the iPhone and the iPod, high-definition television and men’s ]]></description><guid>http://www.junta42.com/content/Dennis_Publishing_Releases_Facebook_Bookazine</guid><pubDate>Wed, 12 Dec 2007 16:04:22 EST</pubDate></item><item><title>Borders and Lulu launch personal publishing service</title><link>http://www.junta42.com/content/Borders_and_Lulu_launch_personal_publishing_service</link><description><![CDATA[Borders Personal Publishing program powered by Lulu is ideal for a wide range of consumers including aspiring authors and those wishing to write their memoirs.  This takes self publishing to the next level and Borders and Lulu plan to jointly develop other service offerings designed to empower content creators.  ]]></description><guid>http://www.junta42.com/content/Borders_and_Lulu_launch_personal_publishing_service</guid><pubDate>Tue, 26 Feb 2008 02:41:42 EST</pubDate></item><item><title>Information Age - WSJ</title><link>http://www.junta42.com/content/Information_Age_WSJ</link><description><![CDATA[With Amazon's relaunch of Kindle, the reading tool, and also with the publication of the book "Print Is Dead: Books in Our Digital Age" this post states that this could become a great era for books, or more accurately for the future of words that for centuries could be delivered only in book form.  Even Scholastic and LeapFrog are launching new media products for kids.  ]]></description><guid>http://www.junta42.com/content/Information_Age_WSJ</guid><pubDate>Wed, 21 May 2008 19:24:12 EST</pubDate></item><item><title>Goodbye Printed Page, Farewell Bookstore...</title><link>http://www.junta42.com/content/Goodbye_Printed_Page_Farewell_Bookstore</link><description><![CDATA[While you may or may not agree that the future of content is changing, this article makes a good case for change.  Considering the younger generation and the growth of the web, the author states that mobile and digital will be the future.  No longer will there be content in ]]></description><guid>http://www.junta42.com/content/Goodbye_Printed_Page_Farewell_Bookstore</guid><pubDate>Tue, 24 Jun 2008 02:07:01 EST</pubDate></item><item><title>Book Marketing &amp; New Media: Book Trailers</title><link>http://www.junta42.com/content/Book_Marketing_New_Media_Book_Trailers</link><description><![CDATA[They're not just for movies any more: a discussion of book trailers with some high- and low-tech examples. ]]></description><guid>http://www.junta42.com/content/Book_Marketing_New_Media_Book_Trailers</guid><pubDate>Fri, 28 Mar 2008 17:06:50 EST</pubDate></item><item><title>A Book Is Eternal Marketing Collateral</title><link>http://www.junta42.com/content/A_Book_Is_Eternal_Marketing_Collateral</link><description><![CDATA[A book is the marketing and branding collateral no one throws out, is passed around, and leaves a big impression. It's difficult to produce one well, and even when it is, professionals, executives, and thought leaders often find the process frustrating and baffling. But there's plenty of evidence that a well-done, well-leveraged book can define, drive, and build a business. It might even play a role in reviving a dying brand.

With a solidly-crafted manuscript and professional design, anyone ...]]></description><guid>http://www.junta42.com/content/A_Book_Is_Eternal_Marketing_Collateral</guid><pubDate>Thu, 24 Jul 2008 04:30:54 EST</pubDate></item></channel></rss>
