The Seven Content Steps to Trust - A Complimentary eBook

To Sell You Need Trust… And Trust Sells

Download your free copy of "Seven Content Strategies to Build Trust with Today's Savvy Consumers."  

The 2008 Edelman Trust Barometer found that only 20% of the people surveyed trust corpo­rate or product advertising. Instead, for a vast majority of respondents, "a person like me" was considered "the most credible source of information about a company." In other words, commitment to and trust in a brand is less about slick promotional campaigns and more about trusted relationships.

Why? Because people are looking for information they can believe. They've learned-from exposure to politicians, celebrities, and so-called experts-to be on guard against the empty and disingenuous, and, as a result, consumers are naturally skeptical when anything smacks of self-serving promotion.

Successful Marketing is about Creating Trust

But how do you create trust and meaningful marketing content that rises above the self-promotional to connect directly with a target audience? In an age of constant noise and information, how can anyone expect to cut through and reach consumers in a meaningful way to become a trusted brand? With more information. Yes, more information.

This complimentary eBook will give you seven key strategies to implement now to take your marketing program to the next level. These steps include:

1. Assign a Conversation Champion
   If no-one owns your content process, there is no hope.
2. Make Sure You Really Know Your Customers
   Everything starts with your customers' informational needs.
3. Conduct a Content Audit
   Before you go to the next level with your content, you need to know where you are starting from.
4. Be Willing to Try New Things
   Experimentation is a prerequisite to today's marketing strategies.
5. Get on a Schedule, and Stick to It
   If you're not consistent, don't do it at all.
6. Take Care of Your Customers
   Find out what great content creation really does for your customers.
7. When You Need Help, Get It
   Find content experts from the outside when it makes sense.

Get started today with this complimentary eBook from Junta42.

In addition, you'll find out how to set up listening posts in your organization, using tools like Google Alerts and Twitter to find out what customers are saying.

And if that wasn't enough, you'll see how companies like the US Postal Service and MasterCard Small Business are using content marketing to drive significant, and possibly unexpected, results.

Download your free copy of "Seven Content Strategies to Build Trust with Today's Savvy Consumers."

… and if you like this, you'll definitely want to download Junta42's complimentary whitepaper "How to Attract and Retain Customers with Content NOW."  This free whitepaper will give you the strategies to implement now to kick-start your content marketing program.