Content Marketing Spending Report
6 in 10 Marketers Spending More on Content Marketing in
2010
by Joe Pulizzi, Founder, Junta42
For the third straight year,
marketers are planning to spend significantly more on their content
marketing efforts. For 2010, approximately six in 10
marketing professionals surveyed plan to increase their spending on
content initiatives. The January, 2010 findings came from a survey
of 259 marketing professionals.
Key Content Marketing Survey Findings:
- According to the survey, Content
Marketing Spending comprises 33% of the total marketing
budget (up 11% from 2008)
- Smaller companies spend more than 2x
that of larger companies on content marketing
- Marketers are increasing their focus on
mobile content solutions
- Only 7% of marketers are spending less
on content in 2010
Download the complete
content marketing spending report here (no signup
required).
Tweet this!
2010 Content Marketing Spending
59% of marketers surveyed plan to increase content marketing
spending in 2010, compared with 56% in 2009 and 42% in 2008.
Content Product Breakdown
Marketers are leveraging new media content products more than
ever - nearly 3/4 are leveraging content through social media and a
majority are tapping into blogs and enewsletters. White papers and
case studies continue to be mainstays in the content marketing
portfolio.
Content Marketing Education
The clear winner for educational needs is mobile content
marketing solutions, up 63% from 2009 survey figures.
Considering only 10% are currently using mobile content marketing,
2011 should show a dramatic increase in that area.
Download the complete
content marketing spending report here (no signup
required).
Tweet this!
Interested in Getting Your Content Program
Started?
There is no doubt about it...the hardest part about content
marketing is finding the right custom content
provider. That is why we created The Junta42
Custom Publishing Service, a free service that will find you
the expert content providers you need. All it takes is a quick
five-minute survey. Try it
out with no obligation today.
More Content Marketing Resources
