How to Attract and Retain Customers with Content:
The Essential Whitepaper
Content Marketing Is A Huge Opportunity-If You Take Advantage
of It
Today's Internet-savvy buyers are hungry for content. And not
just any content… valuable, relevant
content that offers solutions to their problems and helps them lead
successful, productive, enjoyable jobs and lives.
However, they are also inundated by thousands of marketing
messages every day, most of which they ignore. To get through, you
need to communicate differently-you need to do more than just sell
products and services. You need to provide information. Smart
marketers know this and are creating strong brand relationships by
providing good, authoritative, even leadership-type content.
To get started, download the complimentary whitepaper, "How to
Attract and Retain Customers with Content NOW."
Three of Every $10 Dollars
Already, the average business marketer spends 30%
of their marketing budget on the creation and execution of
content. That number could grow to 50% over the next five
years.
In 2007, Forrester research showed that 90% of purchasing
decisions begin online. In most cases, before buyers have personal
contact with you, they are already armed with information about
your company, your people, your products. This is true whether they
plan to buy office equipment or machine tools.
Don't Let the Opportunity Get Away
What this means for you is
opportunity-an opportunity to educate
potential buyers about your industry, possible solution choices,
best practices, and the right questions to ask. In this way, you
have already begun a relationship that will make it easier for them
to buy. That's what content marketing is all about. In essence, the
customer has initiated a conversation with you before you even know
they are interested in your products and services. Take advantage
of the opportunity now with this free whitepaper.
Sounds easy enough, right? Wrong.
The majority of organizations are set up to sell products and
services, not to create and deliver consistently valuable editorial
products. That's why the content execution seems so unnatural to
most businesses.
The good news is that by following the roadmap presented here,
you will be well on your way to delivering content that is vital
and relevant to your target market, and therefore, positioning
yourself as the company they'll turn to when the time comes to buy.
Integrating a content marketing strategy isn't easy, but as you'll
see below, it is imperative to growing and sustaining a profitable
business.
This complimentary whitepaper shows you how to develop a
content marketing strategy that positions your company as the
expert. Learn how to create and distribute valuable
content that will add to your bottom line.
Twenty minutes reading this whitepaper could change your
marketing career. Download it free today.
Also of Interest:
Complimentary eBook: The Seven Strategies to Build
Trust with Today's Savvy Customers.
