42 Ways To Distribute Your Content

42 Ways Online Distribution

Are You Making Your Customer More Intelligent, Or Interrupting Them? Not Sure? Try One of These...

Technology has enabled marketers to deliver valuable and relevant content to customers in almost every way imaginable. The goal of content marketing is to deliver consistent, value-driven content to your customers and prospects...which ultimately ends up in profitable customer relationships. If you don't, will your customers continue to ignore you? Why not position yourself as an expert and give them something they really want to engage in? Find a Custom Publisher

Marketers have a multitude of choices, from traditional print venues such as custom magazines or newsletters, to web portals that integrate with user-generated content, using such applications as Facebook and Ning. Any one of these initiatives can position your company as a true solutions provider.

Here are the top 42 ways that you can deliver and market your content for your custom publishing or content marketing project. The majority of these examples come from corporate brands who are succeeding at using content marketing and opening up a dialogue with their customers.

Do you think you can do better with your own examples? If so, shoot us a note in the comments section below. Enjoy!

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Delivery Example
Anniversary Magazine/Book American Red Cross 125th Anniversary Magazine
Annual Report Berkshire Hathaway, Inc. Annual Report
Article Marketing Try eZineArticles
Audio Book Pour Your Heart into It - Howard Schultz (Starbucks)
Blog Viget Labs - Four Labs blog
Book (print) Cashmere if You Can by Saks & Company
Business Bookmarking Site Our own Junta42.com
Calendar Star Wars Desk Calendars
Comic Book PIVMAN for First Response
Community Forum Cisco Systems Online Community and Intel's Open Port
Conference Paper Intelligent Fiber Optic Systems Corp - IEEE Conference Paper
Custom Magazine Zoom Zoom Magazine from Mazda (B2C); Deliver Magazine from the US Postal Service (B2B)
Data Analysis Tool Website Grader by Hubspot
Digital Magazine Project Analog by Microchip
eBook The New Rules of Viral Marketing by David Meerman Scott
eLearning Series Beaducation (not a corporate site, but a great example)
eNewsletter The Tendo View from Tendo Communications
Executive Roundtable (in person) Greater Baltimore Technology Council Executive Roundtables
eZine Manufacturing Matters eZine from Cranfield University
Facebook Site Microsoft Student Group on Facebook
Industry Survey SEOmoz SEO Industry Survey
Live Event Show Daily Example from the Internet Telephony Conference & Expo
Magalog (Magazine+Catalog) LEGO Magazine by LEGO
Movie Burger King: The Movie
Ning.com Social Networking Site PlayboyU by Playboy
Online Game The Traveler IQ Challenge from TravelPod
Online Quiz Copernicus Marketing IQ Test by Copernicus Marketing Consulting
Podcast Paul Dunay's Buzz Marketing for Technology Podcast Series
Print Newsletter Keeping America Going from Kenan Advantage Group
Research Report IBM Global Business Services - The End of Advertising as We Know It
Roadshow (in person) HP Roadshows 2007 by HP
Technical Report/Brief Technical Brief/White Paper from Cicoil
Television Show Reebok presents "Framed" on IFC
Topic-Driven Content Microsite Home Made Simple by Procter & Gamble (P&G)
Training Seminars Boy Scouts of America Online Learning Center
Variable eNewsletters Segment your eNewsletter content depending on your customer's title or target
Vertical Search Site Our own Junta42.com
Video Portal Will it Blend? by Blendtec
Video Series MJ Safety Solutions on YouTube
Virtual Trade Show AMD's Virtual Experience 2.0
Webcast/Webinar Microsoft Webcast Series
White Paper White Paper Library from OneUpWeb

Can you think of any more? Some better examples, perhaps? If so, shoot us a comment below.

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Comments

by sptatum on 5/1/2008
Good list, but what about website pages?
by juntajoe on 7/3/2008
Not sure what you mean. Most of these are website pages with direct links to the examples.
by ericward on 7/9/2008
Widgets baby...
by juntajoe on 7/9/2008
Great point Eric...will need to add those on our next update.

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