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the 5 M's for marketers to build effective demand development programs
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The 5Ms: A Framework for Successful Demand Development is by Koen De Witte, Vice President of WW Marketing and General Manager of European Operations, Bulldog Solutions. He explains demand development management, mode, media, message and metrics. The 5Ms help companies develop and maintain best-practice demand development programs that provide sustainable, measurable results designed to meet specific strategic goals.
| Submitted By: | Editor 11 months ago. |
| Category: | ROI-Measurement |
| Tags: | measure data, lead-generation, emarketing, roi measurment |
| Viewed: | 617 times |
| Emailed: | 0 times |