Find Everything Content Marketing &
Custom Publishing to Grow Your Business

Submit a Story

Find your perfect content provider in 5 minutes

Content Marketing Resources

Joe Pulizzi’s Blog

Seven Content Strategies to Build Trust with Today's Savvy Consumers - A Complimentary eBook

Telling Your Story and Southwest Airlines

Junta42 Releases New Top Blogs List - TopRank Blog Sneaks By Copyblogger

Custom Publishing Council Celebrates 2008 Pearl Award Winners

Purpose-Based Marketing, Jim Stengel and Content Marketing

RSS - Most Recent Articles

Up-to-the-Minute Article Feeds

RSS Email

Weekly Most Popular Articles

1.	The Matrix Guide to Content Marketing
2.	Content Marketing for Real Estate Professionals
3.	Social Media for Small Business FREE EBOOK
4.	10 Public Relations Trends That Will Change The Industry Forever
5.	Reputation Monitoring and Reputation Management
6.	Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"

Why ROI Rules? - Custom Magazine Measurement

Hitch!
1

custompublishingcouncil.com

Chris McMurry from McMurry Publishing details five distinct goals which marketers should look at when launching a custom publication. Behavior change in some way is the key. Make sure you know what you want to measure from the start.

Submitted By:	juntajoe 1 year ago.
Category:	ROI-Measurement
Tags:	roi, custom magazine measurement, print magazines, mcmurry, cpc, tips, goals
Viewed:	224 times
Emailed:	0 times

Email Article | Invite a Friend to Junta42

Spread the content marketing gospel. Email the sweet gift of content!