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With the 'launch' of their new southwestern chicken sandwich comes the launch of a new microsite for McDonalds. You can play the dance off where you put your face on that of a chicken or an egg and can choreograph moves. You cannot get past this without uploading a photo. You can watch videos of what Americans think came first (the chicken or the egg!).
| Submitted By: | kozelka 3 months ago. |
| Category: | Consumer Case Studies |
| Tags: | McDonalds, microsite, chicken, egg, dance off, user generated, |
| Viewed: | 339 times |
| Emailed: | 3 times |