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Reflection on a BusinessWeek Jack Welch article on how to create true customer loyalty. The 4 P's of marketing are not enough. Companies, in order to keep long-term relationships, must be indispensable to customers. Much of that can be done through content.

Submitted By:	juntajoe 1 year ago.
Category:	Content Marketing 101
Tags:	content marketing, businessweek, jack welch, customer retention, loyalty
Viewed:	606 times
Emailed:	1 times

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