Video Tours Increase Sales
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A SellPoint study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products. There was a 35 percent conversion rate in shoppers who viewed the video tours vs. those who did not and the viewers spent an average of two and a half minutes engaged in viewing detailed product information about each product viewed. The author believes that this will replace using text to describe a product.
| Submitted By: | Editor 1 year ago. |
| Category: | Video |
| Tags: | SMO, Social Media Optimization, Social Media Marketing, Brand Marketing, Social Retailing |
| Viewed: | 241 times |
| Emailed: | 0 times |