UPS Compass Magazine - A Success Story

juntajoe
blog.junta42.com

Details of a presentation by Kirk Cheyfitz from Story Worldwide about the transformation and creation of UPS magazine Compass. This posts talks about some of the results, and how the mixture of journalism and marketing is the key to marketing's future.

Submitted By: juntajoe 4 months ago.
Category: Business-to-Business
Tags: UPS, Compass Magazine, Joe Pulizzi, Kirk Cheyfitz, Story Worldwide, The Magazine Group, Forum Corporate Publishing
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