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Tyson Foods Taps Into User-Generated Marketing For Its Chicken

Hitch!
2

publications.mediapost.com

Mediapost article on how Tyson is diving into user-generated content and online video as part of its $70 million dollar "Thank You" program. It is clear that companies like Tyson are seeing themselves more as content creators than advertising placers.

Submitted By:	juntajoe 1 year ago.
Category:	Integrated Content Marketing
Tags:	Tyson, user-generated content, online video, ugc, integrated marketing
Viewed:	267 times
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