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Traditional Media Not Dead Yet for Marketing, Study Says
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Results from a new study that covered 16 types of media. Besides TV, the traditional kinds included billboards, magazines, newspapers, radio and movie theater commercials. The digital kinds included e-mail messages, Internet banner ads, social networking Web sites, video games and video-sharing Web sites like YouTube. While new media generates buzz, marketers may want to combine traditional and digital media to better stimulate word of mouth.
| Submitted By: | Editor 5 months ago. |
| Category: | Research |
| Tags: | Yankelovich, research, study, Sequent Partners, The Center for Media Design, when advertising works, |
| Viewed: | 85 times |
| Emailed: | 0 times |