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Is your trade show participation reaping a gold mine of qualified leads or only a dumping ground for contact information from people who wanted the giveaway you used as enticement to get their business cards?

Trade show 1-to-1 interactions can give marketers insights that help them generate higher engagement with buyers by unveiling what decision makers want and value in their search for a purchase decision. These insights can shape your marketing programs, content and effectiveness to help you dramatically lift lead-to-buyer conversions.

Joyce McKee has started a new training community for trade show effectiveness. Find out more about why improving your trade show strategy can impact marketing effectiveness across the board.

Submitted By:	ardath 4 days ago.
Category:	Industry Trends
Tags:	trade shows, marketing effectiveness, trade show training
Viewed:	27 times
Emailed:	0 times

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