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To Attract Affluent, Independent Buyers, Bonita Bay Group Launched an Elegant Magazine
- Hitch!
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What you do when your buyers just don’t want to be sold? That’s the dilemma that Southwest Florida community developer, Bonita Bay Group faced recently. Their target demographic wants to make up their own mind about where they live and what they buy. The developer’s solution was to develop print (custom magazine) and online content so compelling that future residents would sell themselves.
| Submitted By: | newtbarrett 11 months ago. |
| Category: | Print Magazines |
| Tags: | consumer case studies, content marketing, integrated content marketing, ezines, custom print magazine |
| Viewed: | 294 times |
| Emailed: | 0 times |