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This is particularly relevant in the medium- to long-term gestation times encountered in the typical B2B complex sale. A complex sale can be defined as where there are multiple influences in the decision-making process; often involving high value products or services with a typical gestation period of 6 – 18 months, for example, an IT system purchase.
| Submitted By: | CarmelWhite 5 months ago. |
| Category: | Business-to-Business |
| Tags: | ROI, b2b, Webinar, Sales Leads, Blogs, Case Studies |
| Viewed: | 248 times |
| Emailed: | 0 times |