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The biggest influencers are not the most connected

emergencemarketing.com

Marketing dollars spent in trying to reach influentials in the hope of getting word of mouth or other viral effects may in fact be wasted dollars...

Submitted By:	fgossieaux 8 months ago.
Category:	Research
Tags:	wom, influencers, word of mouth, viral marketing
Viewed:	270 times
Emailed:	0 times

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