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The (Sports Marketing) World Is Flat: The Arsenal Brand

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eyecube.wordpress.com

A look inside the brand ***nal FC via an interview with John and Matt Simmons, authors of Winning Together: The Story of the ***nal Brand.

Great Q&A about how a sports team manages its brand image.

Submitted By:	eyecube 3 months ago.
Category:	Integrated Content Marketing
Tags:	sports, soccer, football, Arsenal, branding, sports marketing
Viewed:	62 times
Emailed:	0 times

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