The Secret (and Science) to Advergaming
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A study revealed that consumers expressed strong positive relationships toward brands when they played advergames with strong thematic connections to the brands. See how this study was conducted and the brands involved from this research out of the University of Missouri's Prime Lab.
| Submitted By: | Editor 3 months ago. |
| Category: | Research |
| Tags: | games, brand, advergaming, study, research, loyalty, effecitveness, travel, Orbitz, hotel |
| Viewed: | 106 times |
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