The Next Wave - Back when Marketing still meant something
- Hitch!
- 4
David Esrati says "we’ve gotten lazy- trying to invite our message in by interrupting their entertainment with commercials, their landscape with billboards and their websites with ads." Then he was listening to American Public Radio’s Marketplace on his iPhone, and heard a story of how Procter & Gamble invented the market for Crisco. The verbiage to some of the podcast as well as a link are included. Proctor and Gamble is great for connecting with consumers, telling them how to use their products. The web is great for this so how do we do it and can be informative, useful and friendly - maybe we need the Crisco model!
| Submitted By: | Editor 1 year ago. |
| Category: | Consumer Case Studies |
| Tags: | Procter & Gamble Advertising, Practical Marketing 101, Public Relations in the Web 2.0 world, Differentiating your brand, Branded Content as advertising, Secrets of great advertising, BMW Advertising, Brand relevancy, Guerrilla campaigns, Advertising, Marketing & the Web, Web strategy, Creativity, Low budget advertising, Everything you want to know about advertising |
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