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The New Metrics For Content Engagement: The Battle Over Measurement Methods
- Hitch!
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What do marketers care most about in evaluating content Web sites as advertising vehicles? According to Advertiser Perceptions, marketers and ad agencies polled in the research firm's semiannual Advertising Intelligence Research study consistently select three priorities in the same order: reach, composition and engagement. And while the Web lends itself to a wealth of analysis in each of those three areas, there is widespread uneasiness about the state of online measurement.
This article discusses a bit about the present and future of online measurement.
| Submitted By: | juntajoe 10 months ago. |
| Category: | ROI-Measurement |
| Tags: | roi, website measurement, quantcast, measurement standards |
| Viewed: | 326 times |
| Emailed: | 0 times |