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Traditional "push" advertising is becoming more pervasive, and is getting tuned out with greater and greater frequency. "Attraction and conversion" and being replaced by "referral and conversation" to deliver brand messages. The key is to weld both of these elements together to create a persuasive dialogue.
| Submitted By: | FChloupek 7 months ago. |
| Category: | Content Development |
| Tags: | Copyblogger, new media, p2p, social media |
| Viewed: | 177 times |
| Emailed: | 0 times |