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The New Advertising Outlet: Your Life - Nike Case Study

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nytimes.com

NY Times article that discusses the future of Nike's role in advertising. No longer will Nike create advertising that interrupts, but will provide awareness toward Nike's services such as valuable training tips and advice (online content marketing services), online communities, and in-person roadshows.

Submitted By:	juntajoe 1 year ago.
Category:	Consumer Case Studies
Tags:	NYTimes, New York Times, case study, microsite, web portal, online content marketing
Viewed:	375 times
Emailed:	1 times

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