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The Metrics of E-Mail Reputation

Editor
multichannelmerchant.com

An e-mail reputation consists of three main metrics: the sender's spam-complaint rate, the “unknown-user” or bad-address rate, and the number of spam traps a mailer hits. This informative post contains definitions of each and how you can measure them.

Submitted By: Editor 7 months ago.
Category: Email
Tags: spam, email, emarketing, e-newsletters, reputation,
Viewed: 69 times
Emailed: 0 times


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