
Discussion about the importance of internal marketing and communications with references to Bill Taylor at HBR and Don Schultz. Uncovers the root problem with too much focus on external marketing and discusses some solutions to communicating the value of your brand to your employees.
| Submitted By: | juntajoe 1 year ago. |
| Category: | Content Marketing 101 |
| Tags: | internal marketing, internal communications, harvard business review, human resources |
| Viewed: | 292 times |
| Emailed: | 0 times |