adweek.com

Considering technology has enabled marketing to make use of once implausible platforms -- mobile phones, interactive displays and even virtual worlds -- who would have guessed that the next generation of CMOs would need an in-depth understanding of a trade that goes back to the days of Benjamin Franklin? The answer: not many. Even so, publishing is the driving force behind today's most successful brands.

Even the word "publishing" sounds old-fashioned, so it's understandably difficult to fathom how the process could possibly be revolutionizing the marketing techniques used by the largest organizations in the world.

Submitted By:	juntajoe 2 months ago.
Category:	Industry Trends
Tags:	Adweek, future CMO, CMO, publishing
Viewed:	171 times
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