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The Challenges of B-to-B Database Marketing

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chiefmarketer.com

This article on Chief Marketer discusses a survey of business marketers to see how they employ their databases. They discuss the database marketing application of prospecting and how this can be more challenging in B-to-B. They look at key findings including where databases are managed, legacy systems vs. modern databases, and database use. The authors are Ruth P. Stevens and Bernice Grossman.

Submitted By:	Editor 1 year ago.
Category:	Business-to-Business
Tags:	B2b marketing, outsource database, targeted marketing, database marketing
Viewed:	179 times
Emailed:	0 times

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