
Robert Bly details six points of differentiation between business-to-business marketing and consumer marketing. Fact is, business decision makers, though consumers, think and act a different way because they are within a business. A must read for any b2b company.
| Submitted By: | juntajoe 1 year ago. |
| Category: | Business-to-Business |
| Tags: | b2b, business-to-business, b2b marketing trends, robert bly, c-level, decision makers, content development |
| Viewed: | 638 times |
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