
This Convince and Convert blog post is the result of a survey from Sapient of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Includes digital, branding and much more.
| Submitted By: | Editor 2 months ago. |
| Category: | Industry Trends |
| Tags: | ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing, optimization |
| Viewed: | 175 times |
| Emailed: | 0 times |