Find Everything Content Marketing &
Custom Publishing to Grow Your Business

Submit a Story

Find your perfect content provider in 5 minutes

Content Marketing Resources

Joe Pulizzi’s Blog

Seven Content Strategies to Build Trust with Today's Savvy Consumers - A Complimentary eBook

Telling Your Story and Southwest Airlines

Junta42 Releases New Top Blogs List - TopRank Blog Sneaks By Copyblogger

Custom Publishing Council Celebrates 2008 Pearl Award Winners

Purpose-Based Marketing, Jim Stengel and Content Marketing

RSS - Most Recent Articles

Up-to-the-Minute Article Feeds

RSS Email

Weekly Most Popular Articles

1.	The Matrix Guide to Content Marketing
2.	Content Marketing for Real Estate Professionals
3.	Social Media for Small Business FREE EBOOK
4.	10 Public Relations Trends That Will Change The Industry Forever
5.	Reputation Monitoring and Reputation Management
6.	Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"

Study: Purchase Intent Grows With Each Event

Hitch!
3

brandweek.com

Experiential marketing works, especially for business to business events. The purchase intent among consumers who interacted with a brand at such events rose 34%. Article includes other statistics for companies Coca-Cola, Frito-Lay and State Farm that ran events and had follow up research.

Submitted By:	Editor 10 months ago.
Category:	Research
Tags:	brand, content, sales, trade shows, research, MarketShare Partners, TrashTalkFCM, baseball, Nascar, Advertising Research Foundation
Viewed:	379 times
Emailed:	0 times

Email Article | Invite a Friend to Junta42

Spread the content marketing gospel. Email the sweet gift of content!