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In a study conducted by the e-tailing group, they found that there is a new breed of shopper. The Social Researcher is an online shopper who bases their decision on peer reviews or customer feedback. Of the 1200 people surveyed who spend at least $500.00 per year online, 70% rate consumer feedback, peer reviews (or customer reviews) as very important. This article explores the other factors to look at when marketing to the online shopper. Included are ease of navigation and the use of top reviews. The article compares the Social Research shopper to other online shoppers.

Submitted By:	Editor 1 year ago.
Category:	Social Media
Tags:	user experience, publishing, research & stats, multi-channel marketing, direct marketing, signs of what's to come, tools & software, e-commerce, loyalty & retention
Viewed:	216 times
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