marketingvox.com

The Interactive Marketing Survey is a national survey designed to provide insight into how marketers are implementing and tracking campaigns, the challenges they face and how they will allocate marketing spend across channels in 2008. Results indicate that marketers find it difficult to track campaigns across multiple channels in real time and that social networking is the least trackable. Includes other results.

Submitted By:	Editor 10 months ago.
Category:	Research
Tags:	Sapient, research & stats, e-mail marketing, multi-channel marketing, measurement & analytics, worst practices, ad targeting
Viewed:	146 times
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