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This case study demonstrates how a company can create a social networking platform that not only achieves its tactical goals of pushing company content to its target audience, but also broader, strategic purposes aligned with the company's corporate profile and brand. The study looks at technologies, quality of the user experience, metrics achieved, and issues related to maintaining and growing the network.

Submitted By:	Janet678 1 year ago.
Category:	B2B Case Studies
Tags:	Blogging, blog, blogs, corporate blogs, corporate blogging, enterprise blogging, enterprise blog, business networking, social networking, social network, blog marketing, networking, groups online, corporate networking, wiki, podcasting, corporate communications, enterprise social networking, social media, social networking
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