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Rising Tide from P&G: Moving Soap Opera to the Internet
- Hitch!
- 5
It may be that soap operas represent the earliest form of content marketing. If Procter & Gamble has its way, online soap operas may become the newest form of content marketing. Take a look at what P&G is attempting in its effort to hang on to the young people who are abandoning TV for the Internet.
| Submitted By: | newtbarrett 1 year ago. |
| Category: | Consumer Case Studies |
| Tags: | consumer marketing, video, emarketing, industry trends, news |
| Viewed: | 212 times |
| Emailed: | 0 times |