Find Everything Content Marketing &
Custom Publishing to Grow Your Business

Submit a Story

Find your perfect content provider in 5 minutes

Content Marketing Resources

Joe Pulizzi’s Blog

Seven Content Strategies to Build Trust with Today's Savvy Consumers - A Complimentary eBook

Telling Your Story and Southwest Airlines

Junta42 Releases New Top Blogs List - TopRank Blog Sneaks By Copyblogger

Custom Publishing Council Celebrates 2008 Pearl Award Winners

Purpose-Based Marketing, Jim Stengel and Content Marketing

RSS - Most Recent Articles

Up-to-the-Minute Article Feeds

RSS Email

Weekly Most Popular Articles

1.	The Matrix Guide to Content Marketing
2.	Content Marketing for Real Estate Professionals
3.	10 Public Relations Trends That Will Change The Industry Forever
4.	Social Media for Small Business FREE EBOOK
5.	Reputation Monitoring and Reputation Management
6.	Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"

Q&A: Ogilvy's Scott on Branded Content

Hitch!
1

adweek.com

Must read Q&A with Ogilvy & Mather's Executive Director of Branded Content, Doug Scott. Presents some gold nuggets of information on what branded content is, how to measure its' success, and includes a few consumer case studies.

Submitted By:	juntajoe 1 year ago.
Category:	Branded Content/Entertainment
Tags:	Measure success, ROI, branded content, ogilvy, ponds, hellmann's, IBM, Kraft, integrated content marketing, pr, public relations, definition, trends and ideas
Viewed:	509 times
Emailed:	1 times

Email Article | Invite a Friend to Junta42

Spread the content marketing gospel. Email the sweet gift of content!