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With dwindling newsstand and advertising revenue, slashed marketing budgets, skyrocketing postal and production costs—and, oh yeah, that recession thing—consumer magazine publishers need be innovative, perhaps more than ever before, to survive.

And they’re probably going to have to blow up the church-state boundary between advertising and editorial, too.

Those were the bullet points that dominated a lively discussion among some 700 advertising and publishing executives at the 12th annual New York Magazine Day.

Submitted By:	juntajoe 7 months ago.
Category:	Print Magazines
Tags:	magazine, New York Magazine Day, advertising agencies, Magazines 3.0, print magazines
Viewed:	283 times
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