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Podcast: Why new marketing is more like journalism than advertising

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marcomprofessional.com

Link to a podcast with David Meerman Scott, Mike Lewis, President of the Business Marketing Association of Boston and Paul Gillin. The discussion is about social media marketing and of what Meerman Scott sometimes calls "Brand Journalism".

Submitted By:	Editor 2 months ago.
Category:	Industry Trends
Tags:	David Meerman Scott, podcast, brand, journalism, publishing, BMA, marketing, new rules, pr
Viewed:	109 times
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