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Forbes article on Jim Stengel, CMO for Procter & Gamble, on the changing nature of the consumer. Stengel is calling for a "mind-set shift that will make us relevant to today's consumers; a mind-set shift from 'telling and selling' to building relationships." The core of the article looks at how corporations are changing the way they marketing, integrating their marketing, to be more relevant to consumers.
| Submitted By: | juntajoe 1 year ago. |
| Category: | Industry Trends |
| Tags: | consumer, P&G, Jim Stengel, CMO, trends, thought leadership |
| Viewed: | 100 times |
| Emailed: | 0 times |