brandweek.com

One marketing strategy that is sure to continue to grow is Word of Mouth or W-O-M. Up 33% over last year and expected to triple by 2011, this strategy has marketers continuously working to find new ways to get consumer feedback and other social networking out to the public. The article looks at feedback from Ben Sherman USA, Johnson and Johnson and Unilever. Also gives a concern to watch out for, guaranteeing authenticity of the W-O-M.

Submitted By:	Editor 11 months ago.
Category:	Industry Trends
Tags:	WOM research, marketing, marketers, emarketing, digital, word of mouth, internet, myspace, Nielsen, Intel,
Viewed:	122 times
Emailed:	0 times

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