weblog.infoworld.com

Interesting blurb with a link to a podcast about the staffing changes taking place in online media properties. Where editorial once outnumbered marketing by a hefty margin, publications are now shifting to more a marketing-centric staff. The article notes that much of this is due to the rise of custom, or vendor-driven, content.

Submitted By:	juntajoe 1 year ago.
Category:	For Publishers
Tags:	online publications, staffing, human resources, content marketing, custom content, advertorial, marketing-centric, podcast, journalism and marketing
Viewed:	187 times
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