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On Media, B2B Marketers and Business Decision-Makers Don't See I2I
- Hitch!
- 3
Some interesting information from a Forrester Research Study indicating that the media B2B marketers rely on to sell products and services aren't necessarily those that business decision-makers use to help them do their jobs. Includes links to a slide show of the study, graphs, and a link to ABM, American Business Media, for whom the study was conducted. Other key findings include information such as most (82 percent) of decision-makers say product messages in B2B media make them more receptive to salespeople and that 93 percent of marketers agree that integrating messages across various media is more effective at reaching buyers than using a single medium.
| Submitted By: | Editor 8 months ago. |
| Category: | Research |
| Tags: | user experience, publishing, best practices, research & stats, e-mail marketing, ad buying & planning, branding, direct marketing, media convergence, b2b, worst practices |
| Viewed: | 277 times |
| Emailed: | 0 times |