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Nike's Move Away from Advertising Into Content Is about Driving Revenues

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blog.junta42.com

Companies such as Nike, P&G, J&J and General Motors are continuing the move away from traditional advertising and sponsorships into their own content vehicles. This article suggests looking at the true, underlying reason this is happening...valuable and relevant content marketing drives revenues.

Submitted By:	juntajoe 1 year ago.
Category:	Industry Trends
Tags:	traditional media, traditional advertising, sponsorship, content marketing, Nike
Viewed:	169 times
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