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Net Promoter and the Value of WOM

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thenextengine.com

Consumers have always trusted the opinions of family and friends when it comes to rating, reviewing and discussing brands. Now the web has hugely amplified the power and reach of WOM. Brands should utilize Net Promoter to understand what their customers really think of them.

Submitted By:	jezmos 4 months ago.
Category:	White Papers
Tags:	Net Promoter
Viewed:	185 times
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