
Mrs. Butterworth, made by Pinnacle Foods, is making a comeback with a new advertising campaign and website geared toward (you guessed it) moms and children. The website has a new game called Where is Mrs. Butterworth, as well as puzzles, coloring pages and a download of a free fun book. This is very low key, family friendly without a lot of bells or whistles so to speak.
| Submitted By: | Editor 6 months ago. |
| Category: | Consumer Case Studies |
| Tags: | Mrs. Butterworth, Pinnacle foods, microsite, advertising, online games |
| Viewed: | 1581 times |
| Emailed: | 1 times |