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More Marketers Want to Get to Know You

Editor
adage.com

Brands are ramping up their customer-relationship-management efforts (long valued by marketers for its measurability), aiming to grab some of consumers discretionary money by building one-to-one relationships with consumers. Examples include Procter and Gamble and JCPenney.

Submitted By: Editor 3 months ago.
Category: Consumer Case Studies
Tags: CRM, marketing, economy, brand,
Viewed: 234 times
Emailed: 0 times


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