
Brands are ramping up their customer-relationship-management efforts (long valued by marketers for its measurability), aiming to grab some of consumers discretionary money by building one-to-one relationships with consumers. Examples include Procter and Gamble and JCPenney.
| Submitted By: | Editor 3 months ago. |
| Category: | Consumer Case Studies |
| Tags: | CRM, marketing, economy, brand, |
| Viewed: | 234 times |
| Emailed: | 0 times |