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Mobile users turned off by advertisements

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3

pcw.co.uk

Details some mobile research from Universal McCann. Most significant finding was that 61% of mobile users were "annoyed" by advertisements on mobile devices. The article goes on to suggest that the use of branded content will be necessary to keep users engaged.

Submitted By:	juntajoe 1 year ago.
Category:	Mobile Content Marketing
Tags:	mobile, advertising, research, pda, branded content
Viewed:	359 times
Emailed:	0 times

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