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You've developed a new online marketing campaign, created great content, but now you have to launch it. Corporate websites are often the bottleneck in this process - a political minefield that holds up your initiative. Microsites that can be managed by line of business staff can be the answer to your need for responsive marketing. Delivering content in a way that promotes your company's thought leadership - structured around your expertise story - can give you an edge in nurturing your actively interested leads.
| Submitted By: | ardath 8 months ago. |
| Category: | Integrated Content Marketing |
| Tags: | Ardath Albee, Marketing Interactions, Marketing Microsites |
| Viewed: | 310 times |
| Emailed: | 0 times |